{"id":2064,"date":"2026-08-10T05:54:24","date_gmt":"2026-08-10T09:54:24","guid":{"rendered":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/matthias-rothensee\/"},"modified":"2026-08-10T05:54:24","modified_gmt":"2026-08-10T09:54:24","slug":"matthias-rothensee","status":"publish","type":"sb_speaker","link":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/matthias-rothensee\/4846\/","title":{"rendered":"Matthias Rothensee"},"excerpt":{"rendered":"<p>Dr. Matthias Rothensee oversees scientific methods and innovation development at Eye Square. His research focuses on the implicit impact of advertising, emotions, and visual perception. An expert in media research [&hellip;]<\/p>\n","protected":false},"template":"","class_list":["post-2064","sb_speaker","type-sb_speaker","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Matthias Rothensee<\/title>\n<meta name=\"description\" content=\"Dr. Matthias Rothensee oversees scientific methods and innovation development at Eye Square. His research focuses on the implicit impact of advertising, emotions, and visual perception. An expert in media research for global brands, he focuses on the role of AI in market research. Matthias designed the award-winning Screenforce study \u201a\u00c4\u00faMapping the Impact\u201a\u00c4\u00f9, which won the Horizont Real Impact Award in 2023. He also studied \u201a\u00c4\u00famultiscreening behavior worldwide\u201a\u00c4\u00f9 for Meta in 2018. He gives presentations at conferences such as dmexco and IIeX and publishes in trade journals such as the Journal of Consumer Marketing, the European Business Review, and the Social Science Computer Review. He is also a lecturer on advertising psychology and research methods.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Matthias Rothensee\" \/>\n<meta property=\"og:description\" content=\"Dr. Matthias Rothensee oversees scientific methods and innovation development at Eye Square. His research focuses on the implicit impact of advertising, emotions, and visual perception. An expert in media research for global brands, he focuses on the role of AI in market research. Matthias designed the award-winning Screenforce study \u201a\u00c4\u00faMapping the Impact\u201a\u00c4\u00f9, which won the Horizont Real Impact Award in 2023. He also studied \u201a\u00c4\u00famultiscreening behavior worldwide\u201a\u00c4\u00f9 for Meta in 2018. He gives presentations at conferences such as dmexco and IIeX and publishes in trade journals such as the Journal of Consumer Marketing, the European Business Review, and the Social Science Computer Review. He is also a lecturer on advertising psychology and research methods.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/matthias-rothensee\/4846\/\" \/>\n<meta property=\"og:site_name\" content=\"Advertising Week New York 2026\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/matthias-rothensee\\\/4846\\\/\",\"url\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/matthias-rothensee\\\/4846\\\/\",\"name\":\"Matthias Rothensee\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#website\"},\"datePublished\":\"2026-08-10T09:54:24+00:00\",\"description\":\"Dr. Matthias Rothensee oversees scientific methods and innovation development at Eye Square. His research focuses on the implicit impact of advertising, emotions, and visual perception. An expert in media research for global brands, he focuses on the role of AI in market research. Matthias designed the award-winning Screenforce study \u201a\u00c4\u00faMapping the Impact\u201a\u00c4\u00f9, which won the Horizont Real Impact Award in 2023. He also studied \u201a\u00c4\u00famultiscreening behavior worldwide\u201a\u00c4\u00f9 for Meta in 2018. He gives presentations at conferences such as dmexco and IIeX and publishes in trade journals such as the Journal of Consumer Marketing, the European Business Review, and the Social Science Computer Review. He is also a lecturer on advertising psychology and research methods.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/matthias-rothensee\\\/4846\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/matthias-rothensee\\\/4846\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/matthias-rothensee\\\/4846\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Speakers\",\"item\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Matthias Rothensee\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#website\",\"url\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/\",\"name\":\"Advertising Week New York 2026\",\"description\":\"Advertising Week New York 2026 \u2013 October 5-8, 2026 \u2013 The Premier Marketing Event in the World Returns to New York\",\"publisher\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#organization\",\"name\":\"Advertising Week New York 2026\",\"url\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/07\\\/newyork-logo.png\",\"contentUrl\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/07\\\/newyork-logo.png\",\"width\":444,\"height\":120,\"caption\":\"Advertising Week New York 2026\"},\"image\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Matthias Rothensee","description":"Dr. Matthias Rothensee oversees scientific methods and innovation development at Eye Square. His research focuses on the implicit impact of advertising, emotions, and visual perception. An expert in media research for global brands, he focuses on the role of AI in market research. Matthias designed the award-winning Screenforce study \u201a\u00c4\u00faMapping the Impact\u201a\u00c4\u00f9, which won the Horizont Real Impact Award in 2023. He also studied \u201a\u00c4\u00famultiscreening behavior worldwide\u201a\u00c4\u00f9 for Meta in 2018. He gives presentations at conferences such as dmexco and IIeX and publishes in trade journals such as the Journal of Consumer Marketing, the European Business Review, and the Social Science Computer Review. He is also a lecturer on advertising psychology and research methods.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Matthias Rothensee","og_description":"Dr. Matthias Rothensee oversees scientific methods and innovation development at Eye Square. His research focuses on the implicit impact of advertising, emotions, and visual perception. An expert in media research for global brands, he focuses on the role of AI in market research. Matthias designed the award-winning Screenforce study \u201a\u00c4\u00faMapping the Impact\u201a\u00c4\u00f9, which won the Horizont Real Impact Award in 2023. He also studied \u201a\u00c4\u00famultiscreening behavior worldwide\u201a\u00c4\u00f9 for Meta in 2018. He gives presentations at conferences such as dmexco and IIeX and publishes in trade journals such as the Journal of Consumer Marketing, the European Business Review, and the Social Science Computer Review. He is also a lecturer on advertising psychology and research methods.","og_url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/matthias-rothensee\/4846\/","og_site_name":"Advertising Week New York 2026","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/matthias-rothensee\/4846\/","url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/matthias-rothensee\/4846\/","name":"Matthias Rothensee","isPartOf":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#website"},"datePublished":"2026-08-10T09:54:24+00:00","description":"Dr. Matthias Rothensee oversees scientific methods and innovation development at Eye Square. His research focuses on the implicit impact of advertising, emotions, and visual perception. An expert in media research for global brands, he focuses on the role of AI in market research. Matthias designed the award-winning Screenforce study \u201a\u00c4\u00faMapping the Impact\u201a\u00c4\u00f9, which won the Horizont Real Impact Award in 2023. He also studied \u201a\u00c4\u00famultiscreening behavior worldwide\u201a\u00c4\u00f9 for Meta in 2018. He gives presentations at conferences such as dmexco and IIeX and publishes in trade journals such as the Journal of Consumer Marketing, the European Business Review, and the Social Science Computer Review. He is also a lecturer on advertising psychology and research methods.","breadcrumb":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/matthias-rothensee\/4846\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/matthias-rothensee\/4846\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/matthias-rothensee\/4846\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/"},{"@type":"ListItem","position":2,"name":"Speakers","item":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/"},{"@type":"ListItem","position":3,"name":"Matthias Rothensee"}]},{"@type":"WebSite","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#website","url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/","name":"Advertising Week New York 2026","description":"Advertising Week New York 2026 \u2013 October 5-8, 2026 \u2013 The Premier Marketing Event in the World Returns to New York","publisher":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#organization","name":"Advertising Week New York 2026","url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#\/schema\/logo\/image\/","url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-content\/uploads\/sites\/6\/2026\/07\/newyork-logo.png","contentUrl":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-content\/uploads\/sites\/6\/2026\/07\/newyork-logo.png","width":444,"height":120,"caption":"Advertising Week New York 2026"},"image":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-json\/wp\/v2\/speakers\/2064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-json\/wp\/v2\/types\/sb_speaker"}],"wp:attachment":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-json\/wp\/v2\/media?parent=2064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}