{"id":2066,"date":"2026-08-10T05:54:24","date_gmt":"2026-08-10T09:54:24","guid":{"rendered":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/hit-boy\/"},"modified":"2026-08-10T05:54:24","modified_gmt":"2026-08-10T09:54:24","slug":"hit-boy","status":"publish","type":"sb_speaker","link":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/hit-boy\/4478\/","title":{"rendered":"Hit-Boy –"},"excerpt":{"rendered":"

For nearly two decades, Hit-Boy has been the mythical hand shaping the sound of Hip-Hop as we know it. The 3x GRAMMY Award-winning producer and rapper has crafted era-defining records […]<\/p>\n","protected":false},"template":"","class_list":["post-2066","sb_speaker","type-sb_speaker","status-publish","hentry"],"acf":[],"yoast_head":"\nHit-Boy -<\/title>\n<meta name=\"description\" content=\"For nearly two decades, Hit-Boy has been the mythical hand shaping the sound of Hip-Hop as we know it. The 3x GRAMMY Award-winning producer and rapper has crafted era-defining records that have stood the test of time. From the 5x Platinum \u201a\u00c4\u00faDrop the World\u201a\u00c4\u00f9 (853M+ Streams) with Lil Wayne and Eminem (2010) to RIAA Diamond-certified tracks like \u201a\u00c4\u00faN***as In Paris\u201a\u00c4\u00f9 (3.5B+ Streams) with Jay-Z and Kanye West (2011), \u201a\u00c4\u00faXO\u201a\u00c4\u00f9 (800M+ Streams) with Beyonc\u221a\u00a9, and \u201a\u00c4\u00faSICKO MODE\u201a\u00c4\u00f9 (6.2B+ Streams) with Travis Scott and Drake (2018), there\u201a\u00c4\u00f4s a reason why \u201a\u00c4\u00faHit\u201a\u00c4\u00f9 is in his name. Working with a wide range of artists that also includes modern-day Hip-Hop royalty like Kendrick Lamar, Nicki Minaj, and Drake, as well as Pop stars like Ariana Grande and new artists like Doechii, has only amplified his reach. His range is unmatched, and as a sonic chameleon, Hit-Boy helped score the blueprint of modern rap music while still continuously evolving his style and sound. In 2020, he became the chief architect behind Nas\u201a\u00c4\u00f4 renaissance, executive producing the GRAMMY Award-winning King\u201a\u00c4\u00f4s Disease trilogy\u201a\u00c4\u00eeearning critical acclaim, industry validation, and a cemented reputation as one of the most decorated producers of his generation. But beneath all the Platinum and Diamond plaques, awards, accolades, and millions of records sold and streamed, was an artist biding his time. Now free from his 18-year deal with Universal Music Publishing Group (UMPG), his forthcoming solo album SFTWRE UPDTE finds Hit-Boy stepping fully into the light for the first time\u201a\u00c4\u00eenot just as a producer, but as a man with a message, and an all-around musician geared to rewrite his own code. Born Chauncey Hollis and raised in Southern California, Hit-Boy\u201a\u00c4\u00f4s entry into music came through the internet-era hustle\u201a\u00c4\u00eeuploading beats to Myspace and cold-emailing them to his idols. He became both a student and a master of FL Studio, ultimately redefining the production software\u201a\u00c4\u00f4s parameters to make it his own. His DIY ethos coupled with an ear for both the classics and a futuristic sound caught the attention of Polow Da Don, and eventually Kanye West, who signed Hit-Boy to G.O.O.D. Music in 2011. What followed was a production run that redefined sonic luxury, as Hit-Boy not only surfed the wave of Hip-Hop\u201a\u00c4\u00f4s growing prominence, but actively reprogrammed it. But the story behind the sounds was never seamless. \u201a\u00c4\u00faI've taken time over my career to invest in artists, and always end up in this position where, I'll basically change somebody's life, while still just trying to change my own, \u201a\u00c4\u00f9 He reflects. \u201a\u00c4\u00faI'm at this point now where I'm taking that capital and I'm putting it into myself. \u201a\u00c4\u00f9 A similar sentiment can be said about his former publishing deal. At just 19 years old, Hit-Boy was locked into a highly binding deal, one where his genius was currency and often left him to be the last one paid. Those days are now behind him. The course of his life has changed in so many ways throughout the duration of his career. With his father \u201a\u00c4\u00faBig Hit\u201a\u00c4\u00f9 being in prison for nearly 30+ years of his son\u201a\u00c4\u00f4s life, once he finally left the prison halls, Hit-Boy wanted to help foster his father\u201a\u00c4\u00f4s career on the shoulders of his own success, even helping his father release his project The Truth Is In My Eyes, while simultaneously amplifying his father\u201a\u00c4\u00f4s work in prison reform. He even worked with COMMUNITYx to have his father released due to his unlawful sentencing. However, just when progress was within reach, his father re-entered prison. As a result, an emphasis on philanthropy, prison reform and supporting underrepresented communities is an ongoing aspect of Hit-Boy\u201a\u00c4\u00f4s career outside of his decorated music career. Hit also severed his publishing deal after 18 years and became a father determined to break generational curses and trauma with his son. To do all of that, he had to hit a hard reset, focusing on the betterment of his health, both physically and mentally.\u201a\u00c4\u00faPeople have never seen me on this level, \u201a\u00c4\u00f9 Hit expresses. \u201a\u00c4\u00faThey've never even seen a free me. \u201a\u00c4\u00f9 With the forthcoming solo album SFTWRE UPDTE, we meet a brand-new version of Hit-Boy, as he enters a creatively-free era, working to redefine his voice and role in the music industry and beyond by branching out into the film and tech industries simultaneously. \u201a\u00c4\u00faIf I'm gonna update my software musically, I gotta update myself in the process, \u201a\u00c4\u00f9 He explains. The project runs the gamut of that revelation, as it sonically and lyrically details the inner workings of Hit-Boy\u201a\u00c4\u00f4s life and his mind. It\u201a\u00c4\u00f4s vulnerable and experimental at the same time, while enlisting a diverse roster of guests including Dom Kennedy, Peezy, and Orion Sun. In 2021, Hit-Boy served as Executive Producer of the Original Motion Picture Soundtrack for the Academy Award-winning Judas and the Black Messiah, and Composer\/Executive Producer of the Original Motion Picture Soundtrack for Netflix\u201a\u00c4\u00f4s Uncorked (2020). Hit-Boy has entered his most daring chapter yet: a sound pioneer now pioneering his purpose. \u201a\u00c4\u00faI\u201a\u00c4\u00f4ve come to this understanding that I am more than what I contribute to this game,\u201a\u00c4\u00f9 he says.\u201a\u00c4\u00faMy time here is precious, so I\u201a\u00c4\u00f4m making the most of it.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hit-Boy -\" \/>\n<meta property=\"og:description\" content=\"For nearly two decades, Hit-Boy has been the mythical hand shaping the sound of Hip-Hop as we know it. The 3x GRAMMY Award-winning producer and rapper has crafted era-defining records that have stood the test of time. From the 5x Platinum \u201a\u00c4\u00faDrop the World\u201a\u00c4\u00f9 (853M+ Streams) with Lil Wayne and Eminem (2010) to RIAA Diamond-certified tracks like \u201a\u00c4\u00faN***as In Paris\u201a\u00c4\u00f9 (3.5B+ Streams) with Jay-Z and Kanye West (2011), \u201a\u00c4\u00faXO\u201a\u00c4\u00f9 (800M+ Streams) with Beyonc\u221a\u00a9, and \u201a\u00c4\u00faSICKO MODE\u201a\u00c4\u00f9 (6.2B+ Streams) with Travis Scott and Drake (2018), there\u201a\u00c4\u00f4s a reason why \u201a\u00c4\u00faHit\u201a\u00c4\u00f9 is in his name. Working with a wide range of artists that also includes modern-day Hip-Hop royalty like Kendrick Lamar, Nicki Minaj, and Drake, as well as Pop stars like Ariana Grande and new artists like Doechii, has only amplified his reach. His range is unmatched, and as a sonic chameleon, Hit-Boy helped score the blueprint of modern rap music while still continuously evolving his style and sound. In 2020, he became the chief architect behind Nas\u201a\u00c4\u00f4 renaissance, executive producing the GRAMMY Award-winning King\u201a\u00c4\u00f4s Disease trilogy\u201a\u00c4\u00eeearning critical acclaim, industry validation, and a cemented reputation as one of the most decorated producers of his generation. But beneath all the Platinum and Diamond plaques, awards, accolades, and millions of records sold and streamed, was an artist biding his time. Now free from his 18-year deal with Universal Music Publishing Group (UMPG), his forthcoming solo album SFTWRE UPDTE finds Hit-Boy stepping fully into the light for the first time\u201a\u00c4\u00eenot just as a producer, but as a man with a message, and an all-around musician geared to rewrite his own code. Born Chauncey Hollis and raised in Southern California, Hit-Boy\u201a\u00c4\u00f4s entry into music came through the internet-era hustle\u201a\u00c4\u00eeuploading beats to Myspace and cold-emailing them to his idols. He became both a student and a master of FL Studio, ultimately redefining the production software\u201a\u00c4\u00f4s parameters to make it his own. His DIY ethos coupled with an ear for both the classics and a futuristic sound caught the attention of Polow Da Don, and eventually Kanye West, who signed Hit-Boy to G.O.O.D. Music in 2011. What followed was a production run that redefined sonic luxury, as Hit-Boy not only surfed the wave of Hip-Hop\u201a\u00c4\u00f4s growing prominence, but actively reprogrammed it. But the story behind the sounds was never seamless. \u201a\u00c4\u00faI've taken time over my career to invest in artists, and always end up in this position where, I'll basically change somebody's life, while still just trying to change my own, \u201a\u00c4\u00f9 He reflects. \u201a\u00c4\u00faI'm at this point now where I'm taking that capital and I'm putting it into myself. \u201a\u00c4\u00f9 A similar sentiment can be said about his former publishing deal. At just 19 years old, Hit-Boy was locked into a highly binding deal, one where his genius was currency and often left him to be the last one paid. Those days are now behind him. The course of his life has changed in so many ways throughout the duration of his career. With his father \u201a\u00c4\u00faBig Hit\u201a\u00c4\u00f9 being in prison for nearly 30+ years of his son\u201a\u00c4\u00f4s life, once he finally left the prison halls, Hit-Boy wanted to help foster his father\u201a\u00c4\u00f4s career on the shoulders of his own success, even helping his father release his project The Truth Is In My Eyes, while simultaneously amplifying his father\u201a\u00c4\u00f4s work in prison reform. He even worked with COMMUNITYx to have his father released due to his unlawful sentencing. However, just when progress was within reach, his father re-entered prison. As a result, an emphasis on philanthropy, prison reform and supporting underrepresented communities is an ongoing aspect of Hit-Boy\u201a\u00c4\u00f4s career outside of his decorated music career. Hit also severed his publishing deal after 18 years and became a father determined to break generational curses and trauma with his son. To do all of that, he had to hit a hard reset, focusing on the betterment of his health, both physically and mentally.\u201a\u00c4\u00faPeople have never seen me on this level, \u201a\u00c4\u00f9 Hit expresses. \u201a\u00c4\u00faThey've never even seen a free me. \u201a\u00c4\u00f9 With the forthcoming solo album SFTWRE UPDTE, we meet a brand-new version of Hit-Boy, as he enters a creatively-free era, working to redefine his voice and role in the music industry and beyond by branching out into the film and tech industries simultaneously. \u201a\u00c4\u00faIf I'm gonna update my software musically, I gotta update myself in the process, \u201a\u00c4\u00f9 He explains. The project runs the gamut of that revelation, as it sonically and lyrically details the inner workings of Hit-Boy\u201a\u00c4\u00f4s life and his mind. It\u201a\u00c4\u00f4s vulnerable and experimental at the same time, while enlisting a diverse roster of guests including Dom Kennedy, Peezy, and Orion Sun. In 2021, Hit-Boy served as Executive Producer of the Original Motion Picture Soundtrack for the Academy Award-winning Judas and the Black Messiah, and Composer\/Executive Producer of the Original Motion Picture Soundtrack for Netflix\u201a\u00c4\u00f4s Uncorked (2020). Hit-Boy has entered his most daring chapter yet: a sound pioneer now pioneering his purpose. \u201a\u00c4\u00faI\u201a\u00c4\u00f4ve come to this understanding that I am more than what I contribute to this game,\u201a\u00c4\u00f9 he says.\u201a\u00c4\u00faMy time here is precious, so I\u201a\u00c4\u00f4m making the most of it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/hit-boy\/4478\/\" \/>\n<meta property=\"og:site_name\" content=\"Advertising Week New York 2026\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/hit-boy\\\/4478\\\/\",\"url\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/hit-boy\\\/4478\\\/\",\"name\":\"Hit-Boy -\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#website\"},\"datePublished\":\"2026-08-10T09:54:24+00:00\",\"description\":\"For nearly two decades, Hit-Boy has been the mythical hand shaping the sound of Hip-Hop as we know it. The 3x GRAMMY Award-winning producer and rapper has crafted era-defining records that have stood the test of time. From the 5x Platinum \u201a\u00c4\u00faDrop the World\u201a\u00c4\u00f9 (853M+ Streams) with Lil Wayne and Eminem (2010) to RIAA Diamond-certified tracks like \u201a\u00c4\u00faN***as In Paris\u201a\u00c4\u00f9 (3.5B+ Streams) with Jay-Z and Kanye West (2011), \u201a\u00c4\u00faXO\u201a\u00c4\u00f9 (800M+ Streams) with Beyonc\u221a\u00a9, and \u201a\u00c4\u00faSICKO MODE\u201a\u00c4\u00f9 (6.2B+ Streams) with Travis Scott and Drake (2018), there\u201a\u00c4\u00f4s a reason why \u201a\u00c4\u00faHit\u201a\u00c4\u00f9 is in his name. Working with a wide range of artists that also includes modern-day Hip-Hop royalty like Kendrick Lamar, Nicki Minaj, and Drake, as well as Pop stars like Ariana Grande and new artists like Doechii, has only amplified his reach. His range is unmatched, and as a sonic chameleon, Hit-Boy helped score the blueprint of modern rap music while still continuously evolving his style and sound. In 2020, he became the chief architect behind Nas\u201a\u00c4\u00f4 renaissance, executive producing the GRAMMY Award-winning King\u201a\u00c4\u00f4s Disease trilogy\u201a\u00c4\u00eeearning critical acclaim, industry validation, and a cemented reputation as one of the most decorated producers of his generation. But beneath all the Platinum and Diamond plaques, awards, accolades, and millions of records sold and streamed, was an artist biding his time. Now free from his 18-year deal with Universal Music Publishing Group (UMPG), his forthcoming solo album SFTWRE UPDTE finds Hit-Boy stepping fully into the light for the first time\u201a\u00c4\u00eenot just as a producer, but as a man with a message, and an all-around musician geared to rewrite his own code. Born Chauncey Hollis and raised in Southern California, Hit-Boy\u201a\u00c4\u00f4s entry into music came through the internet-era hustle\u201a\u00c4\u00eeuploading beats to Myspace and cold-emailing them to his idols. He became both a student and a master of FL Studio, ultimately redefining the production software\u201a\u00c4\u00f4s parameters to make it his own. His DIY ethos coupled with an ear for both the classics and a futuristic sound caught the attention of Polow Da Don, and eventually Kanye West, who signed Hit-Boy to G.O.O.D. Music in 2011. What followed was a production run that redefined sonic luxury, as Hit-Boy not only surfed the wave of Hip-Hop\u201a\u00c4\u00f4s growing prominence, but actively reprogrammed it. But the story behind the sounds was never seamless. \u201a\u00c4\u00faI've taken time over my career to invest in artists, and always end up in this position where, I'll basically change somebody's life, while still just trying to change my own, \u201a\u00c4\u00f9 He reflects. \u201a\u00c4\u00faI'm at this point now where I'm taking that capital and I'm putting it into myself. \u201a\u00c4\u00f9 A similar sentiment can be said about his former publishing deal. At just 19 years old, Hit-Boy was locked into a highly binding deal, one where his genius was currency and often left him to be the last one paid. Those days are now behind him. The course of his life has changed in so many ways throughout the duration of his career. With his father \u201a\u00c4\u00faBig Hit\u201a\u00c4\u00f9 being in prison for nearly 30+ years of his son\u201a\u00c4\u00f4s life, once he finally left the prison halls, Hit-Boy wanted to help foster his father\u201a\u00c4\u00f4s career on the shoulders of his own success, even helping his father release his project The Truth Is In My Eyes, while simultaneously amplifying his father\u201a\u00c4\u00f4s work in prison reform. He even worked with COMMUNITYx to have his father released due to his unlawful sentencing. However, just when progress was within reach, his father re-entered prison. As a result, an emphasis on philanthropy, prison reform and supporting underrepresented communities is an ongoing aspect of Hit-Boy\u201a\u00c4\u00f4s career outside of his decorated music career. Hit also severed his publishing deal after 18 years and became a father determined to break generational curses and trauma with his son. To do all of that, he had to hit a hard reset, focusing on the betterment of his health, both physically and mentally.\u201a\u00c4\u00faPeople have never seen me on this level, \u201a\u00c4\u00f9 Hit expresses. \u201a\u00c4\u00faThey've never even seen a free me. \u201a\u00c4\u00f9 With the forthcoming solo album SFTWRE UPDTE, we meet a brand-new version of Hit-Boy, as he enters a creatively-free era, working to redefine his voice and role in the music industry and beyond by branching out into the film and tech industries simultaneously. \u201a\u00c4\u00faIf I'm gonna update my software musically, I gotta update myself in the process, \u201a\u00c4\u00f9 He explains. The project runs the gamut of that revelation, as it sonically and lyrically details the inner workings of Hit-Boy\u201a\u00c4\u00f4s life and his mind. It\u201a\u00c4\u00f4s vulnerable and experimental at the same time, while enlisting a diverse roster of guests including Dom Kennedy, Peezy, and Orion Sun. In 2021, Hit-Boy served as Executive Producer of the Original Motion Picture Soundtrack for the Academy Award-winning Judas and the Black Messiah, and Composer\\\/Executive Producer of the Original Motion Picture Soundtrack for Netflix\u201a\u00c4\u00f4s Uncorked (2020). Hit-Boy has entered his most daring chapter yet: a sound pioneer now pioneering his purpose. \u201a\u00c4\u00faI\u201a\u00c4\u00f4ve come to this understanding that I am more than what I contribute to this game,\u201a\u00c4\u00f9 he says.\u201a\u00c4\u00faMy time here is precious, so I\u201a\u00c4\u00f4m making the most of it.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/hit-boy\\\/4478\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/hit-boy\\\/4478\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/hit-boy\\\/4478\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Speakers\",\"item\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Hit-Boy –\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#website\",\"url\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/\",\"name\":\"Advertising Week New York 2026\",\"description\":\"Advertising Week New York 2026 \u2013 October 5-8, 2026 \u2013 The Premier Marketing Event in the World Returns to New York\",\"publisher\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#organization\",\"name\":\"Advertising Week New York 2026\",\"url\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/07\\\/newyork-logo.png\",\"contentUrl\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/07\\\/newyork-logo.png\",\"width\":444,\"height\":120,\"caption\":\"Advertising Week New York 2026\"},\"image\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Hit-Boy -","description":"For nearly two decades, Hit-Boy has been the mythical hand shaping the sound of Hip-Hop as we know it. The 3x GRAMMY Award-winning producer and rapper has crafted era-defining records that have stood the test of time. From the 5x Platinum \u201a\u00c4\u00faDrop the World\u201a\u00c4\u00f9 (853M+ Streams) with Lil Wayne and Eminem (2010) to RIAA Diamond-certified tracks like \u201a\u00c4\u00faN***as In Paris\u201a\u00c4\u00f9 (3.5B+ Streams) with Jay-Z and Kanye West (2011), \u201a\u00c4\u00faXO\u201a\u00c4\u00f9 (800M+ Streams) with Beyonc\u221a\u00a9, and \u201a\u00c4\u00faSICKO MODE\u201a\u00c4\u00f9 (6.2B+ Streams) with Travis Scott and Drake (2018), there\u201a\u00c4\u00f4s a reason why \u201a\u00c4\u00faHit\u201a\u00c4\u00f9 is in his name. Working with a wide range of artists that also includes modern-day Hip-Hop royalty like Kendrick Lamar, Nicki Minaj, and Drake, as well as Pop stars like Ariana Grande and new artists like Doechii, has only amplified his reach. His range is unmatched, and as a sonic chameleon, Hit-Boy helped score the blueprint of modern rap music while still continuously evolving his style and sound. In 2020, he became the chief architect behind Nas\u201a\u00c4\u00f4 renaissance, executive producing the GRAMMY Award-winning King\u201a\u00c4\u00f4s Disease trilogy\u201a\u00c4\u00eeearning critical acclaim, industry validation, and a cemented reputation as one of the most decorated producers of his generation. But beneath all the Platinum and Diamond plaques, awards, accolades, and millions of records sold and streamed, was an artist biding his time. Now free from his 18-year deal with Universal Music Publishing Group (UMPG), his forthcoming solo album SFTWRE UPDTE finds Hit-Boy stepping fully into the light for the first time\u201a\u00c4\u00eenot just as a producer, but as a man with a message, and an all-around musician geared to rewrite his own code. Born Chauncey Hollis and raised in Southern California, Hit-Boy\u201a\u00c4\u00f4s entry into music came through the internet-era hustle\u201a\u00c4\u00eeuploading beats to Myspace and cold-emailing them to his idols. He became both a student and a master of FL Studio, ultimately redefining the production software\u201a\u00c4\u00f4s parameters to make it his own. His DIY ethos coupled with an ear for both the classics and a futuristic sound caught the attention of Polow Da Don, and eventually Kanye West, who signed Hit-Boy to G.O.O.D. Music in 2011. What followed was a production run that redefined sonic luxury, as Hit-Boy not only surfed the wave of Hip-Hop\u201a\u00c4\u00f4s growing prominence, but actively reprogrammed it. But the story behind the sounds was never seamless. \u201a\u00c4\u00faI've taken time over my career to invest in artists, and always end up in this position where, I'll basically change somebody's life, while still just trying to change my own, \u201a\u00c4\u00f9 He reflects. \u201a\u00c4\u00faI'm at this point now where I'm taking that capital and I'm putting it into myself. \u201a\u00c4\u00f9 A similar sentiment can be said about his former publishing deal. At just 19 years old, Hit-Boy was locked into a highly binding deal, one where his genius was currency and often left him to be the last one paid. Those days are now behind him. The course of his life has changed in so many ways throughout the duration of his career. With his father \u201a\u00c4\u00faBig Hit\u201a\u00c4\u00f9 being in prison for nearly 30+ years of his son\u201a\u00c4\u00f4s life, once he finally left the prison halls, Hit-Boy wanted to help foster his father\u201a\u00c4\u00f4s career on the shoulders of his own success, even helping his father release his project The Truth Is In My Eyes, while simultaneously amplifying his father\u201a\u00c4\u00f4s work in prison reform. He even worked with COMMUNITYx to have his father released due to his unlawful sentencing. However, just when progress was within reach, his father re-entered prison. As a result, an emphasis on philanthropy, prison reform and supporting underrepresented communities is an ongoing aspect of Hit-Boy\u201a\u00c4\u00f4s career outside of his decorated music career. Hit also severed his publishing deal after 18 years and became a father determined to break generational curses and trauma with his son. To do all of that, he had to hit a hard reset, focusing on the betterment of his health, both physically and mentally.\u201a\u00c4\u00faPeople have never seen me on this level, \u201a\u00c4\u00f9 Hit expresses. \u201a\u00c4\u00faThey've never even seen a free me. \u201a\u00c4\u00f9 With the forthcoming solo album SFTWRE UPDTE, we meet a brand-new version of Hit-Boy, as he enters a creatively-free era, working to redefine his voice and role in the music industry and beyond by branching out into the film and tech industries simultaneously. \u201a\u00c4\u00faIf I'm gonna update my software musically, I gotta update myself in the process, \u201a\u00c4\u00f9 He explains. The project runs the gamut of that revelation, as it sonically and lyrically details the inner workings of Hit-Boy\u201a\u00c4\u00f4s life and his mind. It\u201a\u00c4\u00f4s vulnerable and experimental at the same time, while enlisting a diverse roster of guests including Dom Kennedy, Peezy, and Orion Sun. In 2021, Hit-Boy served as Executive Producer of the Original Motion Picture Soundtrack for the Academy Award-winning Judas and the Black Messiah, and Composer\/Executive Producer of the Original Motion Picture Soundtrack for Netflix\u201a\u00c4\u00f4s Uncorked (2020). Hit-Boy has entered his most daring chapter yet: a sound pioneer now pioneering his purpose. \u201a\u00c4\u00faI\u201a\u00c4\u00f4ve come to this understanding that I am more than what I contribute to this game,\u201a\u00c4\u00f9 he says.\u201a\u00c4\u00faMy time here is precious, so I\u201a\u00c4\u00f4m making the most of it.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Hit-Boy -","og_description":"For nearly two decades, Hit-Boy has been the mythical hand shaping the sound of Hip-Hop as we know it. The 3x GRAMMY Award-winning producer and rapper has crafted era-defining records that have stood the test of time. From the 5x Platinum \u201a\u00c4\u00faDrop the World\u201a\u00c4\u00f9 (853M+ Streams) with Lil Wayne and Eminem (2010) to RIAA Diamond-certified tracks like \u201a\u00c4\u00faN***as In Paris\u201a\u00c4\u00f9 (3.5B+ Streams) with Jay-Z and Kanye West (2011), \u201a\u00c4\u00faXO\u201a\u00c4\u00f9 (800M+ Streams) with Beyonc\u221a\u00a9, and \u201a\u00c4\u00faSICKO MODE\u201a\u00c4\u00f9 (6.2B+ Streams) with Travis Scott and Drake (2018), there\u201a\u00c4\u00f4s a reason why \u201a\u00c4\u00faHit\u201a\u00c4\u00f9 is in his name. Working with a wide range of artists that also includes modern-day Hip-Hop royalty like Kendrick Lamar, Nicki Minaj, and Drake, as well as Pop stars like Ariana Grande and new artists like Doechii, has only amplified his reach. His range is unmatched, and as a sonic chameleon, Hit-Boy helped score the blueprint of modern rap music while still continuously evolving his style and sound. In 2020, he became the chief architect behind Nas\u201a\u00c4\u00f4 renaissance, executive producing the GRAMMY Award-winning King\u201a\u00c4\u00f4s Disease trilogy\u201a\u00c4\u00eeearning critical acclaim, industry validation, and a cemented reputation as one of the most decorated producers of his generation. But beneath all the Platinum and Diamond plaques, awards, accolades, and millions of records sold and streamed, was an artist biding his time. Now free from his 18-year deal with Universal Music Publishing Group (UMPG), his forthcoming solo album SFTWRE UPDTE finds Hit-Boy stepping fully into the light for the first time\u201a\u00c4\u00eenot just as a producer, but as a man with a message, and an all-around musician geared to rewrite his own code. Born Chauncey Hollis and raised in Southern California, Hit-Boy\u201a\u00c4\u00f4s entry into music came through the internet-era hustle\u201a\u00c4\u00eeuploading beats to Myspace and cold-emailing them to his idols. He became both a student and a master of FL Studio, ultimately redefining the production software\u201a\u00c4\u00f4s parameters to make it his own. His DIY ethos coupled with an ear for both the classics and a futuristic sound caught the attention of Polow Da Don, and eventually Kanye West, who signed Hit-Boy to G.O.O.D. Music in 2011. What followed was a production run that redefined sonic luxury, as Hit-Boy not only surfed the wave of Hip-Hop\u201a\u00c4\u00f4s growing prominence, but actively reprogrammed it. But the story behind the sounds was never seamless. \u201a\u00c4\u00faI've taken time over my career to invest in artists, and always end up in this position where, I'll basically change somebody's life, while still just trying to change my own, \u201a\u00c4\u00f9 He reflects. \u201a\u00c4\u00faI'm at this point now where I'm taking that capital and I'm putting it into myself. \u201a\u00c4\u00f9 A similar sentiment can be said about his former publishing deal. At just 19 years old, Hit-Boy was locked into a highly binding deal, one where his genius was currency and often left him to be the last one paid. Those days are now behind him. The course of his life has changed in so many ways throughout the duration of his career. With his father \u201a\u00c4\u00faBig Hit\u201a\u00c4\u00f9 being in prison for nearly 30+ years of his son\u201a\u00c4\u00f4s life, once he finally left the prison halls, Hit-Boy wanted to help foster his father\u201a\u00c4\u00f4s career on the shoulders of his own success, even helping his father release his project The Truth Is In My Eyes, while simultaneously amplifying his father\u201a\u00c4\u00f4s work in prison reform. He even worked with COMMUNITYx to have his father released due to his unlawful sentencing. However, just when progress was within reach, his father re-entered prison. As a result, an emphasis on philanthropy, prison reform and supporting underrepresented communities is an ongoing aspect of Hit-Boy\u201a\u00c4\u00f4s career outside of his decorated music career. Hit also severed his publishing deal after 18 years and became a father determined to break generational curses and trauma with his son. To do all of that, he had to hit a hard reset, focusing on the betterment of his health, both physically and mentally.\u201a\u00c4\u00faPeople have never seen me on this level, \u201a\u00c4\u00f9 Hit expresses. \u201a\u00c4\u00faThey've never even seen a free me. \u201a\u00c4\u00f9 With the forthcoming solo album SFTWRE UPDTE, we meet a brand-new version of Hit-Boy, as he enters a creatively-free era, working to redefine his voice and role in the music industry and beyond by branching out into the film and tech industries simultaneously. \u201a\u00c4\u00faIf I'm gonna update my software musically, I gotta update myself in the process, \u201a\u00c4\u00f9 He explains. The project runs the gamut of that revelation, as it sonically and lyrically details the inner workings of Hit-Boy\u201a\u00c4\u00f4s life and his mind. It\u201a\u00c4\u00f4s vulnerable and experimental at the same time, while enlisting a diverse roster of guests including Dom Kennedy, Peezy, and Orion Sun. In 2021, Hit-Boy served as Executive Producer of the Original Motion Picture Soundtrack for the Academy Award-winning Judas and the Black Messiah, and Composer\/Executive Producer of the Original Motion Picture Soundtrack for Netflix\u201a\u00c4\u00f4s Uncorked (2020). Hit-Boy has entered his most daring chapter yet: a sound pioneer now pioneering his purpose. \u201a\u00c4\u00faI\u201a\u00c4\u00f4ve come to this understanding that I am more than what I contribute to this game,\u201a\u00c4\u00f9 he says.\u201a\u00c4\u00faMy time here is precious, so I\u201a\u00c4\u00f4m making the most of it.","og_url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/hit-boy\/4478\/","og_site_name":"Advertising Week New York 2026","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/hit-boy\/4478\/","url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/hit-boy\/4478\/","name":"Hit-Boy -","isPartOf":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#website"},"datePublished":"2026-08-10T09:54:24+00:00","description":"For nearly two decades, Hit-Boy has been the mythical hand shaping the sound of Hip-Hop as we know it. The 3x GRAMMY Award-winning producer and rapper has crafted era-defining records that have stood the test of time. From the 5x Platinum \u201a\u00c4\u00faDrop the World\u201a\u00c4\u00f9 (853M+ Streams) with Lil Wayne and Eminem (2010) to RIAA Diamond-certified tracks like \u201a\u00c4\u00faN***as In Paris\u201a\u00c4\u00f9 (3.5B+ Streams) with Jay-Z and Kanye West (2011), \u201a\u00c4\u00faXO\u201a\u00c4\u00f9 (800M+ Streams) with Beyonc\u221a\u00a9, and \u201a\u00c4\u00faSICKO MODE\u201a\u00c4\u00f9 (6.2B+ Streams) with Travis Scott and Drake (2018), there\u201a\u00c4\u00f4s a reason why \u201a\u00c4\u00faHit\u201a\u00c4\u00f9 is in his name. Working with a wide range of artists that also includes modern-day Hip-Hop royalty like Kendrick Lamar, Nicki Minaj, and Drake, as well as Pop stars like Ariana Grande and new artists like Doechii, has only amplified his reach. His range is unmatched, and as a sonic chameleon, Hit-Boy helped score the blueprint of modern rap music while still continuously evolving his style and sound. In 2020, he became the chief architect behind Nas\u201a\u00c4\u00f4 renaissance, executive producing the GRAMMY Award-winning King\u201a\u00c4\u00f4s Disease trilogy\u201a\u00c4\u00eeearning critical acclaim, industry validation, and a cemented reputation as one of the most decorated producers of his generation. But beneath all the Platinum and Diamond plaques, awards, accolades, and millions of records sold and streamed, was an artist biding his time. Now free from his 18-year deal with Universal Music Publishing Group (UMPG), his forthcoming solo album SFTWRE UPDTE finds Hit-Boy stepping fully into the light for the first time\u201a\u00c4\u00eenot just as a producer, but as a man with a message, and an all-around musician geared to rewrite his own code. Born Chauncey Hollis and raised in Southern California, Hit-Boy\u201a\u00c4\u00f4s entry into music came through the internet-era hustle\u201a\u00c4\u00eeuploading beats to Myspace and cold-emailing them to his idols. He became both a student and a master of FL Studio, ultimately redefining the production software\u201a\u00c4\u00f4s parameters to make it his own. His DIY ethos coupled with an ear for both the classics and a futuristic sound caught the attention of Polow Da Don, and eventually Kanye West, who signed Hit-Boy to G.O.O.D. Music in 2011. What followed was a production run that redefined sonic luxury, as Hit-Boy not only surfed the wave of Hip-Hop\u201a\u00c4\u00f4s growing prominence, but actively reprogrammed it. But the story behind the sounds was never seamless. \u201a\u00c4\u00faI've taken time over my career to invest in artists, and always end up in this position where, I'll basically change somebody's life, while still just trying to change my own, \u201a\u00c4\u00f9 He reflects. \u201a\u00c4\u00faI'm at this point now where I'm taking that capital and I'm putting it into myself. \u201a\u00c4\u00f9 A similar sentiment can be said about his former publishing deal. At just 19 years old, Hit-Boy was locked into a highly binding deal, one where his genius was currency and often left him to be the last one paid. Those days are now behind him. The course of his life has changed in so many ways throughout the duration of his career. With his father \u201a\u00c4\u00faBig Hit\u201a\u00c4\u00f9 being in prison for nearly 30+ years of his son\u201a\u00c4\u00f4s life, once he finally left the prison halls, Hit-Boy wanted to help foster his father\u201a\u00c4\u00f4s career on the shoulders of his own success, even helping his father release his project The Truth Is In My Eyes, while simultaneously amplifying his father\u201a\u00c4\u00f4s work in prison reform. He even worked with COMMUNITYx to have his father released due to his unlawful sentencing. However, just when progress was within reach, his father re-entered prison. As a result, an emphasis on philanthropy, prison reform and supporting underrepresented communities is an ongoing aspect of Hit-Boy\u201a\u00c4\u00f4s career outside of his decorated music career. Hit also severed his publishing deal after 18 years and became a father determined to break generational curses and trauma with his son. To do all of that, he had to hit a hard reset, focusing on the betterment of his health, both physically and mentally.\u201a\u00c4\u00faPeople have never seen me on this level, \u201a\u00c4\u00f9 Hit expresses. \u201a\u00c4\u00faThey've never even seen a free me. \u201a\u00c4\u00f9 With the forthcoming solo album SFTWRE UPDTE, we meet a brand-new version of Hit-Boy, as he enters a creatively-free era, working to redefine his voice and role in the music industry and beyond by branching out into the film and tech industries simultaneously. \u201a\u00c4\u00faIf I'm gonna update my software musically, I gotta update myself in the process, \u201a\u00c4\u00f9 He explains. The project runs the gamut of that revelation, as it sonically and lyrically details the inner workings of Hit-Boy\u201a\u00c4\u00f4s life and his mind. It\u201a\u00c4\u00f4s vulnerable and experimental at the same time, while enlisting a diverse roster of guests including Dom Kennedy, Peezy, and Orion Sun. In 2021, Hit-Boy served as Executive Producer of the Original Motion Picture Soundtrack for the Academy Award-winning Judas and the Black Messiah, and Composer\/Executive Producer of the Original Motion Picture Soundtrack for Netflix\u201a\u00c4\u00f4s Uncorked (2020). Hit-Boy has entered his most daring chapter yet: a sound pioneer now pioneering his purpose. \u201a\u00c4\u00faI\u201a\u00c4\u00f4ve come to this understanding that I am more than what I contribute to this game,\u201a\u00c4\u00f9 he says.\u201a\u00c4\u00faMy time here is precious, so I\u201a\u00c4\u00f4m making the most of it.","breadcrumb":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/hit-boy\/4478\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/hit-boy\/4478\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/hit-boy\/4478\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/"},{"@type":"ListItem","position":2,"name":"Speakers","item":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/"},{"@type":"ListItem","position":3,"name":"Hit-Boy –"}]},{"@type":"WebSite","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#website","url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/","name":"Advertising Week New York 2026","description":"Advertising Week New York 2026 \u2013 October 5-8, 2026 \u2013 The Premier Marketing Event in the World Returns to New York","publisher":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#organization","name":"Advertising Week New York 2026","url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#\/schema\/logo\/image\/","url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-content\/uploads\/sites\/6\/2026\/07\/newyork-logo.png","contentUrl":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-content\/uploads\/sites\/6\/2026\/07\/newyork-logo.png","width":444,"height":120,"caption":"Advertising Week New York 2026"},"image":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-json\/wp\/v2\/speakers\/2066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-json\/wp\/v2\/types\/sb_speaker"}],"wp:attachment":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-json\/wp\/v2\/media?parent=2066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}