{"id":2142,"date":"2026-08-10T05:54:34","date_gmt":"2026-08-10T09:54:34","guid":{"rendered":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/reed-kiely\/"},"modified":"2026-08-10T05:54:34","modified_gmt":"2026-08-10T09:54:34","slug":"reed-kiely","status":"publish","type":"sb_speaker","link":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/reed-kiely\/4996\/","title":{"rendered":"Reed Kiely"},"excerpt":{"rendered":"

As part of the Strategic Insights & measurement team, Reed Kiely is a \u201a\u00c4\u00famedia detective\u201a\u00c4\u00f9 that utilizes his investigative skills and research know-how to help develop marketer\u201a\u00c4\u00f4s guides, reports and […]<\/p>\n","protected":false},"template":"","class_list":["post-2142","sb_speaker","type-sb_speaker","status-publish","hentry"],"acf":[],"yoast_head":"\nReed Kiely<\/title>\n<meta name=\"description\" content=\"As part of the Strategic Insights & measurement team, Reed Kiely is a \u201a\u00c4\u00famedia detective\u201a\u00c4\u00f9 that utilizes his investigative skills and research know-how to help develop marketer\u201a\u00c4\u00f4s guides, reports and webinars on a wide variety of industry topics including: streaming, FAST, convergent tv, attribution, and cinema advertising. As the Director of Data Insights & Trends for the Insights and Measurement team at VAB, Reed draws on his media industry background to simplify complex topics and help marketers make informed media decisions. His previous media agency experience with planning and optimizing multiplatform video campaigns is an important lens for his work. Reed balances his analytical side by tapping into his creative side to craft compelling narratives through storytelling and developing new data visualizations that are included throughout VAB content.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reed Kiely\" \/>\n<meta property=\"og:description\" content=\"As part of the Strategic Insights & measurement team, Reed Kiely is a \u201a\u00c4\u00famedia detective\u201a\u00c4\u00f9 that utilizes his investigative skills and research know-how to help develop marketer\u201a\u00c4\u00f4s guides, reports and webinars on a wide variety of industry topics including: streaming, FAST, convergent tv, attribution, and cinema advertising. As the Director of Data Insights & Trends for the Insights and Measurement team at VAB, Reed draws on his media industry background to simplify complex topics and help marketers make informed media decisions. His previous media agency experience with planning and optimizing multiplatform video campaigns is an important lens for his work. Reed balances his analytical side by tapping into his creative side to craft compelling narratives through storytelling and developing new data visualizations that are included throughout VAB content.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/reed-kiely\/4996\/\" \/>\n<meta property=\"og:site_name\" content=\"Advertising Week New York 2026\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/reed-kiely\\\/4996\\\/\",\"url\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/reed-kiely\\\/4996\\\/\",\"name\":\"Reed Kiely\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#website\"},\"datePublished\":\"2026-08-10T09:54:34+00:00\",\"description\":\"As part of the Strategic Insights & measurement team, Reed Kiely is a \u201a\u00c4\u00famedia detective\u201a\u00c4\u00f9 that utilizes his investigative skills and research know-how to help develop marketer\u201a\u00c4\u00f4s guides, reports and webinars on a wide variety of industry topics including: streaming, FAST, convergent tv, attribution, and cinema advertising. As the Director of Data Insights & Trends for the Insights and Measurement team at VAB, Reed draws on his media industry background to simplify complex topics and help marketers make informed media decisions. His previous media agency experience with planning and optimizing multiplatform video campaigns is an important lens for his work. Reed balances his analytical side by tapping into his creative side to craft compelling narratives through storytelling and developing new data visualizations that are included throughout VAB content.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/reed-kiely\\\/4996\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/reed-kiely\\\/4996\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/reed-kiely\\\/4996\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Speakers\",\"item\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/speakers\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Reed Kiely\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#website\",\"url\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/\",\"name\":\"Advertising Week New York 2026\",\"description\":\"Advertising Week New York 2026 \u2013 October 5-8, 2026 \u2013 The Premier Marketing Event in the World Returns to New York\",\"publisher\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#organization\",\"name\":\"Advertising Week New York 2026\",\"url\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/07\\\/newyork-logo.png\",\"contentUrl\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2026\\\/07\\\/newyork-logo.png\",\"width\":444,\"height\":120,\"caption\":\"Advertising Week New York 2026\"},\"image\":{\"@id\":\"https:\\\/\\\/kinsta-stag-advertisingweek.md-staging.com\\\/awnewyork-2026\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Reed Kiely","description":"As part of the Strategic Insights & measurement team, Reed Kiely is a \u201a\u00c4\u00famedia detective\u201a\u00c4\u00f9 that utilizes his investigative skills and research know-how to help develop marketer\u201a\u00c4\u00f4s guides, reports and webinars on a wide variety of industry topics including: streaming, FAST, convergent tv, attribution, and cinema advertising. As the Director of Data Insights & Trends for the Insights and Measurement team at VAB, Reed draws on his media industry background to simplify complex topics and help marketers make informed media decisions. His previous media agency experience with planning and optimizing multiplatform video campaigns is an important lens for his work. Reed balances his analytical side by tapping into his creative side to craft compelling narratives through storytelling and developing new data visualizations that are included throughout VAB content.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Reed Kiely","og_description":"As part of the Strategic Insights & measurement team, Reed Kiely is a \u201a\u00c4\u00famedia detective\u201a\u00c4\u00f9 that utilizes his investigative skills and research know-how to help develop marketer\u201a\u00c4\u00f4s guides, reports and webinars on a wide variety of industry topics including: streaming, FAST, convergent tv, attribution, and cinema advertising. As the Director of Data Insights & Trends for the Insights and Measurement team at VAB, Reed draws on his media industry background to simplify complex topics and help marketers make informed media decisions. His previous media agency experience with planning and optimizing multiplatform video campaigns is an important lens for his work. Reed balances his analytical side by tapping into his creative side to craft compelling narratives through storytelling and developing new data visualizations that are included throughout VAB content.","og_url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/reed-kiely\/4996\/","og_site_name":"Advertising Week New York 2026","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/reed-kiely\/4996\/","url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/reed-kiely\/4996\/","name":"Reed Kiely","isPartOf":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#website"},"datePublished":"2026-08-10T09:54:34+00:00","description":"As part of the Strategic Insights & measurement team, Reed Kiely is a \u201a\u00c4\u00famedia detective\u201a\u00c4\u00f9 that utilizes his investigative skills and research know-how to help develop marketer\u201a\u00c4\u00f4s guides, reports and webinars on a wide variety of industry topics including: streaming, FAST, convergent tv, attribution, and cinema advertising. As the Director of Data Insights & Trends for the Insights and Measurement team at VAB, Reed draws on his media industry background to simplify complex topics and help marketers make informed media decisions. His previous media agency experience with planning and optimizing multiplatform video campaigns is an important lens for his work. Reed balances his analytical side by tapping into his creative side to craft compelling narratives through storytelling and developing new data visualizations that are included throughout VAB content.","breadcrumb":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/reed-kiely\/4996\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/reed-kiely\/4996\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/reed-kiely\/4996\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/"},{"@type":"ListItem","position":2,"name":"Speakers","item":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/"},{"@type":"ListItem","position":3,"name":"Reed Kiely"}]},{"@type":"WebSite","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#website","url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/","name":"Advertising Week New York 2026","description":"Advertising Week New York 2026 \u2013 October 5-8, 2026 \u2013 The Premier Marketing Event in the World Returns to New York","publisher":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#organization","name":"Advertising Week New York 2026","url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#\/schema\/logo\/image\/","url":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-content\/uploads\/sites\/6\/2026\/07\/newyork-logo.png","contentUrl":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-content\/uploads\/sites\/6\/2026\/07\/newyork-logo.png","width":444,"height":120,"caption":"Advertising Week New York 2026"},"image":{"@id":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-json\/wp\/v2\/speakers\/2142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-json\/wp\/v2\/types\/sb_speaker"}],"wp:attachment":[{"href":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/wp-json\/wp\/v2\/media?parent=2142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}