{"id":2161,"date":"2026-08-10T05:55:16","date_gmt":"2026-08-10T09:55:16","guid":{"rendered":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/yeimy-garcia-smith\/"},"modified":"2026-08-10T05:55:16","modified_gmt":"2026-08-10T09:55:16","slug":"yeimy-garcia-smith","status":"publish","type":"sb_speaker","link":"https:\/\/kinsta-stag-advertisingweek.md-staging.com\/awnewyork-2026\/speakers\/yeimy-garcia-smith\/5198\/","title":{"rendered":"Yeimy Garcia-Smith"},"excerpt":{"rendered":"<p>Yeimy Garcia Smith is the SVP of Global Measurement Strategy at Circana, where she leads a globally integrated team focused on advanced measurement, strategic guidance, and innovative solutions that drive [&hellip;]<\/p>\n","protected":false},"template":"","class_list":["post-2161","sb_speaker","type-sb_speaker","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Yeimy Garcia-Smith<\/title>\n<meta name=\"description\" content=\"Yeimy Garcia Smith is the SVP of Global Measurement Strategy at Circana, where she leads a globally integrated team focused on advanced measurement, strategic guidance, and innovative solutions that drive client growth. 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