AI Is Amazing. Your Ads About It Still Have to Be True.

In recent decisions involving companies in different industries, NAD has sketched out a practical roadmap for how advertisers should (and shouldn’t) talk about AI. Here are four lessons from those cases.

What the Trust Recession Means for Advertisers

Consumers already have more information than they know what to do with, so adding another marketing message rarely solves the problem.

Making Room to Think

AI as a tool versus agentic AI, looking at it like a Pixar movie, and embracing the culture shift that comes with it all.

AI Optimization Can Scale the Wrong Strategy Faster Than Ever

The marketer’s job is to understand which signals still represent human intent, which signals reflect machine activity and which signals reveal how the brand is being interpreted in the market.

Why Gaming Audiences Are Becoming Harder to Reach – and Easier to Lose

Building lasting engagement requires more than visibility alone; it requires curation and a long-term strategy.