In an era where attention is a scarce commodity and audiences are increasingly resistant to traditional advertising, storytelling has emerged as a powerful tool for marketers. But storytelling isn’t just […]

Artificial Intelligence (AI) has rapidly become a cornerstone of modern marketing, promising unmatched efficiency, personalization, and insights. But while the upside is compelling, it’s important not to ignore the very […]

By Kris Johns, CEO of AdGood March marks Disability Awareness Month, a time when many brands pause to highlight the experiences and contributions of people with disabilities. Campaigns often feature […]

By Alistair Goodman, Cofounder of Emodo The stock exchange defined by frantic brokers waving papers and shouting bids across trading floors disappeared decades ago. Today, computers execute trades in automated markets […]

By Daniel Avshalom, VP Media, Zoomd Following the high ratings achieved during the Milano Cortina Winter Olympics, many marketers are undoubtedly asking their media agencies to purchase advertising during the […]

By Heather Taylor, Editor-in-Chief, PopIcon What do you know about the Dole Food Company mascot, Bobby Banana? The a-peel-ing produce enthusiast known for encouraging Americans to enjoy their daily fruits […]

By: Amol Waishampayan, Co-founder, fullthrottle.ai Most media plans today are built around channels, not consumers. As a result, they are often less efficient than they could be. Audio is a […]

by Oz Etzioni, CEO and Co-Founder of Clinch Media planning and buying are becoming more automated, more intelligent, and more capable of acting on signals in real time. The market […]

By Sean Simon, Co-Founder, Blurbs For an industry built on measurement, martech has a way of dodging the most important metric of all: whether it is actually working. There are currently […]