By Megan Gall, VP of Strategy, Innovid There was a time when digital strategy meant mastering two or three platforms. Google, Meta, and, later, Amazon defined the rules of engagement—each […]

By Caroline Levere, SVP Performance Creator, New Engen For years, brands have treated creative as a volume game. More content. More variations. More output. The assumption was simple: if you […]

By Alistair Bastian, CTO, Data and Technology Solutions at WPP The data-driven marketing industry has spent years treating identity as the holy grail. But that era is closing fast, squeezed […]

By Becky Johnson, CEO, Workhorse Studio LLC Programmatic has become more powerful, but also harder to manage. For many teams, the challenge isn’t access to tools. It’s understanding what’s working, […]

By Bryan Quinn, President and Co-Founder, Shopsense Institutions don’t typically collapse from the outside. They do so from within, one small compromise at a time. Then suddenly one day, you […]

By Helen Keelan, Head of Sales, General Market Europe at LG Ad Solutions First impressions have always mattered in media, and today they happen sooner than many advertisers realise. In […]

People want something to believe in. And the impact for marketers goes further than you might expect By Alexa Beck, Co-Founder, Quick Study These days, your identity isn’t just personal, it’s […]

By Danielle McMurray, VP Marketing, AARP Media Advertising Network (AMAN) The third season of the TV series “Shrinking” recently dropped – continuing its successful run thanks to a terrific ensemble cast, […]

By Frank Pagano I believe I share the thoughts of many in my age group (those in their forties or fifties, and beyond) when I say I’m too old to […]