MODERN MARKETING + MEASUREMENT
FINDINGS FROM OUR POPULAR PODCAST SERIES
5 Key Trends You Need to Know About the State of CTV Viewers
One thing that is for certain, CTV viewers’ adoption of CTV and its capabilities are…
The Challenges of Measuring Business Outcomes Across Platforms
In today’s fragmented media landscape, accurately measuring business outcomes across platforms remains a top challenge for marketers.
Did CPM Break the Open Web?
By Bryan Quinn, President and Co-Founder, Shopsense Institutions don’t typically collapse from the outside. They do so from within, one small compromise at a time. Then suddenly one day, you […]
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5 Key Trends You Need to Know About the State of CTV Viewers
One thing that is for certain, CTV viewers’ adoption of CTV and its capabilities are… -
The Challenges of Measuring Business Outcomes Across Platforms
In today’s fragmented media landscape, accurately measuring business outcomes across platforms remains a top challenge for marketers. -
Did CPM Break the Open Web?
By Bryan Quinn, President and Co-Founder, Shopsense Institutions don’t typically collapse from the outside. They do so from within, one small compromise at a time. Then suddenly one day, you […] -
Vibe Coding is Reshaping the Mobile App Economy, With Big Implications for Advertising
By Henry Humadi (Ph.D), VP of Product, Supply @ Liftoff Over the last six months, interest in “vibe coding” and AI-powered development tools has exploded. At Liftoff, for example, we […] -
The $1 Trillion Ad Industry Is Flying Blind. AI Twins Can Fix That
By Dr. A.K. Pradeep, CEO and Founder of Sensori.Ai Global advertising spend is projected to surpass $1 trillion in 2026. Generative AI now produces content at the speed of thought. And […] -
Timeless or Tired? How to Keep Logos Relevant
By Jess Kaye Director at CHILLI Kellogg’s, Pepsi, Starbucks… what do their logos have in common? They’ve mastered the tricky balance of evolving with changing trends and tastes, while holding […] -
In the Current Economic Uncertainty, Small Businesses Are Investing in Marketing
By Frank Vella, CEO of Constant Contact When times get tough, the old playbook says to tighten your belt and cut costs wherever you can. But small businesses in 2026 […] -
It’s Time to Renew the Vows: How to Mend the Fractured Client/Agency Relationship
By Brett Banker, Co-founder, X&O I’ve spent twenty-five years in this business, and I can tell you: the client-agency relationship is fractured. These aren’t irreconcilable differences. It’s not time to […] -
From First in Break to First in Mind: Why the Home Screen Deserves Attention
By Helen Keelan, Head of Sales, General Market Europe at LG Ad Solutions First impressions have always mattered in media, and today they happen sooner than many advertisers realise. In […] -
Can Brands Fill The “Belief” Gap?
People want something to believe in. And the impact for marketers goes further than you might expect By Alexa Beck, Co-Founder, Quick Study These days, your identity isn’t just personal, it’s […] -
“Shrinking” Lessons for the Booming 50+ Market
By Danielle McMurray, VP Marketing, AARP Media Advertising Network (AMAN) The third season of the TV series “Shrinking” recently dropped – continuing its successful run thanks to a terrific ensemble cast, […] -
The Grammar of the Present Perfect
By Frank Pagano I believe I share the thoughts of many in my age group (those in their forties or fifties, and beyond) when I say I’m too old to […]
latest posts
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5 Key Trends You Need to Know About the State of CTV Viewers
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The Challenges of Measuring Business Outcomes Across Platforms
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Did CPM Break the Open Web?
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Vibe Coding is Reshaping the Mobile App Economy, With Big Implications for Advertising
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The $1 Trillion Ad Industry Is Flying Blind. AI Twins Can Fix That