MODERN MARKETING + MEASUREMENT
Explores the evolving landscape of analytics, attribution, and marketing performance with expert insights, industry trends, and actionable strategies. Stay ahead with in-depth analysis on emerging technologies, privacy shifts, and the future of measurement.
FINDINGS FROM OUR POPULAR PODCAST SERIES
AI Is Amazing. Your Ads About It Still Have to Be True.
In recent decisions involving companies in different industries, NAD has sketched out a practical roadmap for how advertisers should (and shouldn’t) talk about AI. Here are four lessons from those cases.
What the Trust Recession Means for Advertisers
Consumers already have more information than they know what to do with, so adding another marketing message rarely solves the problem.
Making Room to Think
AI as a tool versus agentic AI, looking at it like a Pixar movie, and embracing the culture shift that comes with it all.
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Why Brand-Agency Partnerships Build Better Experiences
In this episode we explore how trust became the foundation of the EY and C2 relationship, what it takes to turn strategy into immersive experiences, and why the strongest partnerships create value far beyond event metrics. -
Cannes Lions 2026: AI Grows up as Advertising Focuses on Real-World Impact
Taken together, the conversations from Cannes Lions 2026 suggest the industry is entering a more mature chapter. -
Meta’s Shareholder Dissent Is a Warning Label for Advertisers
Platform dominance made media feel simpler. A more pluralised market will make it more interesting, more demanding and, for the best-prepared brands, more valuable. -
Your Phone is an Assistive Device, with Bailey Hikawa
This is the story behind the Hikawa iPhone Grip and Stand and how tapping into an underserved market helped Bailey sell her entire collection quicker than she could have imagined. -
From the Attention Economy to the Trust Economy
The most respected professionals today are not the ones who simply capture attention. -
AI Is Turning Brand Discovery Into a Recommendation Engine
In the AI era, visibility is no longer just about ranking in search. It is about whether your brand is credible enough to be surfaced in the answer. -
Klick Health Acquires Oxford PharmaGenesis, Bringing Together Unsurpassed Scientific-to-Commercial Capabilities for Life Sciences Clients
Bonded by breakthroughs and a laser focus on their people and clients, leading independent agencies join forces to deliver accelerated commercial success through broadened medical affairs and communications, market access, and RWE/HEOR offerings; the most advanced degree holders; expanded global reach; and the best workplace culture around -
Stop Bolting AI Onto Broken Marketing
Oz explains why AI is exposing the cracks in marketing instead of fixing them. -
Cannes: Marketing’s Shiny Penny Problem
The industry had all the answers. Nobody asked the right question. -
Luz Corona, Director of Content, The Clios
Join Katie as she talks with Luz Corona, Director of Content at The Clios, about taking risks, trusting your instincts, recognizing and celebrating creativity, her vision for The Muse by Clios and staying inspired. -
The Power of Storytelling, Vulnerability, and Mental Health
In this deeply personal episode of Engineering Brand Love, RickMilenthal and David Grzelak speak with Dr. Luan Phan, Chair of Psychiatry and Behavioral Health at The Ohio State University and creator of SOAR (State of Ohio Adversity and Resilience). -
Cannes Lions 2026: Creator Eugene Healy on Why Every Brand Needs a Creator Mindset
Brand strategist and creator Eugene Healy joins Jo Burford, Head of Creators for EMEA at Edelman, to explore how brands can build trust in an era of fragmented attention.
