TV + STREAMING
Discover how to amplify your message and connect with viewers wherever they are watching.
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5 Key Trends You Need to Know About the State of CTV Viewers
One thing that is for certain, CTV viewers’ adoption of CTV and its capabilities are…
The Challenges of Measuring Business Outcomes Across Platforms
In today’s fragmented media landscape, accurately measuring business outcomes across platforms remains a top challenge for marketers.
Did CPM Break the Open Web?
By Bryan Quinn, President and Co-Founder, Shopsense Institutions don’t typically collapse from the outside. They do so from within, one small compromise at a time. Then suddenly one day, you […]
PARTNER CONTENT
The Grammar of the Present Perfect
By Frank Pagano I believe I share the thoughts of many in my age group (those in their forties or fifties, and beyond) when I say I’m too old to […]
“Shrinking” Lessons for the Booming 50+ Market
By Danielle McMurray, VP Marketing, AARP Media Advertising Network (AMAN) The third season of the TV series “Shrinking” recently dropped – continuing its successful run thanks to a terrific ensemble cast, […]
Can Brands Fill The “Belief” Gap?
People want something to believe in. And the impact for marketers goes further than you might expect By Alexa Beck, Co-Founder, Quick Study These days, your identity isn’t just personal, it’s […]
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5 Key Trends You Need to Know About the State of CTV Viewers
One thing that is for certain, CTV viewers’ adoption of CTV and its capabilities are… -
The Challenges of Measuring Business Outcomes Across Platforms
In today’s fragmented media landscape, accurately measuring business outcomes across platforms remains a top challenge for marketers. -
Did CPM Break the Open Web?
By Bryan Quinn, President and Co-Founder, Shopsense Institutions don’t typically collapse from the outside. They do so from within, one small compromise at a time. Then suddenly one day, you […]
LATEST POSTS
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5 Key Trends You Need to Know About the State of CTV Viewers
One thing that is for certain, CTV viewers’ adoption of CTV and its capabilities are…
-
The Challenges of Measuring Business Outcomes Across Platforms
In today’s fragmented media landscape, accurately measuring business outcomes across platforms remains a top challenge for marketers.
-
Did CPM Break the Open Web?
By Bryan Quinn, President and Co-Founder, Shopsense Institutions don’t typically collapse from the outside. They do so from within, one small compromise at a time. Then suddenly one day, you […]
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Vibe Coding is Reshaping the Mobile App Economy, With Big Implications for Advertising
By Henry Humadi (Ph.D), VP of Product, Supply @ Liftoff Over the last six months, interest in “vibe coding” and AI-powered development tools has exploded. At Liftoff, for example, we […]
TV + STREAMING SESSIONS
5 Key Trends You Need to Know About the State of CTV Viewers
One thing that is for certain, CTV viewers’ adoption of CTV and its capabilities are…
The Challenges of Measuring Business Outcomes Across Platforms
In today’s fragmented media landscape, accurately measuring business outcomes across platforms remains a top challenge for marketers.