CULTURE
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Unexpected Doubles: Serena Williams Returns to the Court as New Heineken® 0.0 Global Ambassador
A new campaign from Heineken® 0.0 has revealed Serena Williams as its new global ambassador in a multi-year partnership, seeing her step back on court to surprise unexpecting padel players. -
How Marketers Can Stand out From the Inbox Crowd
As marketing strategies are constantly changing, brands should be focused on talking to their customers in a more personalized and meaningful way after their order. -
Choice Overload Is Killing Marketing — Here’s What Actually Breaks Through
The next phase of marketing will be defined by who removes the most friction from decision-making. -
AI Didn’t Break Your Operating Model. It Just Proved You Never Built One.
The question isn’t whether your brand is ready for AI. It’s whether your operating model is ready for anything at all. -
The Marketing Skills Companies Keep Hiring for Too Late
Modern marketing is all about who has the most agile talent. By the time a performance gap is visible in your data, the opportunity to lead the market has already passed. -
Tessa Burg, CTO, Mod Op
Join Katie as she explores the realities of AI with Tessa Burg, CTO of Mod Op, including the biggest misconceptions. -
ChatGPT’s Rocky Rollout Shows Brands Shouldn’t Rush Into AI Advertising
The audience isn’t going anywhere. The targeting, measurement and self-serve tools will get built because OpenAI can’t scale a real ads business without them. -
Don’t Make Your Clients Happy
In the end, the goal isn’t a satisfied client who got the marketing equivalent of a pair of khakis. It’s a client who gets promoted because the work surpassingly worked.
