CULTURE
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Why the Open Web Is Built for Outcomes in the AI Era
Darren Thompson, Vice President of Sales at Adlook, joins us to talk about why the open web is becoming a powerful alternative to walled gardens in an AI-driven landscape. -
SEO to GEO: Best Practices Beyond Basic Optimization
It’s tempting for large, established brands to believe they’re insulated. History suggests otherwise. -
From Search to Recommendation: How AI Is Rewriting Discovery
In this episode, Sean Betts, Chief AI & Innovation Officer at Omnicom Media UK, joins us to explore how AI is fundamentally changing how consumers discover brands. -
Square One, Again?! What the In/Out Agency Cycle Means for Branding’s Future
By now we should all be able to agree that design is not disposable—so why are we allowing brands to treat it as such? -
Why Last-Click Attribution Shrunk Marketing’s Ambition
Last-click attribution was meant to be a shortcut. But somewhere along the way, it became a strategy for the unimaginative. -
Timeless or Tired? How to Keep Logos Relevant
Don’t try to please everyone. Know your audience, stay true to your DNA, and update with intent, not panic. -
Cracking Gen Alpha: What Brands Need to Know
Helenor Gilmour, Head of Beano Brain, joins us to share insights on Gen Alpha, the youngest and savviest consumers today. We explore what makes brands “cool” with kids. -
The $1 Trillion Ad Industry Is Flying Blind. AI Twins Can Fix That
The $1 trillion question isn’t how to make more. It’s how to finally know what works.
