CULTURE
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From Clicks to Citations – Building Attribution Infrastructure for AI and LLMs
Publishers may be getting the legal framework, but what they still lack is the measurement layer that tracks what actually happens to their content once it enters an AI system. -
In Conversation with Emma Pire, The Empire State Building’s Mascot
What’s it like to be the face of the “World’s Most Famous Building?” It’s the kind of question only Emma Pire, the Empire State Building’s mascot and beloved social media sensation, can answer. -
Why Workplaces Feel Grumpier in 2026—and How to Turn Things Around
The AI era feels like the dot-com era of the late 1990s. There was a huge surge of interest and investment, and when that investment got a little bit ahead of the market, there was a crash. -
Convenience Has a Cost: How Programmatic Disconnected Buyers from Inventory Signal
Supply path optimization is talked about like a major initiative, but many brands don’t respond accordingly. -
Why Real-World Presence Will Matter More for Brands in 2026
Authenticity comes at a premium, and in a media landscape dominated by personal devices and algorithm-driven content, appearing visibly in the real world carries a different kind of impact. -
How Signal-Poor Brands Can Make Automation Work Anyway
Weak signals produce weak outcomes. Strong, intentional signals—even imperfect ones—give automation something real to learn from. -
Mother’s Day is the Second-Biggest Shopping Day of the Year. Marketers, Are You Ready?
With the right strategy, Mother’s Day becomes more than a seasonal promotion — it becomes a moment to deepen engagement, increase conversions, and position your brand as part of your customers’ most meaningful celebrations. -
What Works, What Doesn’t When a Brand Decides to Rebrand
The question isn’t “what should our new brand look like?” It’s “what is the old brand preventing us from becoming?”
