CULTURE
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Colonel Sanders is a “Finger Lickin’ Machine” in KFC’s Mid First Single
Colonel Sanders pitches the KFC Box Feast meals to a group of shareholders. They’re outraged about being encouraged to sell value meals to consumers and demand to know who the Colonel thinks he is. -
Events Are Your Most Underrated Content Engine with Jennyfer Goune, Amazon
Amazon’s Jennyfer Goune shares how events power today’s most effective content strategies, acting as the launchpad for storytelling that carries forward well beyond the live experience. -
How Performance Pressure Is Quietly Rewriting Brand Strategy
Attention is now giving way to transaction-level signals. Each step has brought marketers closer to the bottom line, and each step has also narrowed the definition of success. -
AI Isn’t Replacing Marketers. It’s Reshaping How Authority Is Earned
The brands that adapt will invest in credible partnerships, understand how AI systems surface information, and design strategies that connect influence to outcomes – not just impressions. -
YouTube’s BARB Exit Wasn’t a Shock – It Was a Reminder of the Importance of Independent Measurement
YouTube leaving BARB isn’t a failure of the system, but confirmation that independent measurement still matters. Walled gardens will always struggle with shared accountability because it dilutes control. -
The Power of Fandom: From Cultural Moments to Commercial Impact
James Cornish, senior VP of international sales and partnerships at Vevo, began this session with a presentation on how brands can leverage global moments across music, sport, and tech. -
From STEM to Sports Culture: How MB Gambke Built Barstool’s Partnership Playbook
MB Gambke, SVP of Partnerships and Marketing at Barstool Sports, shares her unconventional path from engineering student to one of the architects behind Barstool’s explosive brand partnerships. -
Protected: Commerce Media Maturity: What Separates Leading Networks from the Rest?
There is no excerpt because this is a protected post.
