CULTURE
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GenAI Search: What Healthcare Marketers Need to Know
Understanding where GenAI Search fits in the funnel, keeping governance at the forefront, and having SEO and SEM strategies designed to reach consumers at both the top and bottom of the funnel, will support success in the AI era. -
Retail Media’s Growing Pains: Steve Biddle on Fragmentation, Merchant Alignment, and the Next Evolution of RMNs
On today’s episode, we’re joined by Steve Biddle, Chief Commercial Officer at Zitcha. With a career spanning Walmart, Meta, and now one of retail media’s leading orchestration platforms. -
AI Can Generate Anything. Taste Is the Real Competitive Advantage
On this episode of AI: Machine-Made Marketing, we sit down with Nick Valenti, CEO of Mādin, to unpack why AI isn’t replacing creativity — it’s raising the bar for what actually matters. -
The Rise of Two-Tier Travel: Why Brands Must Design for the in-Between Moments
This is the final call for airlines that want to differentiate themselves in the modern travel landscape. -
Kellogg’s Toys Are Back, Because Marketing as We Knew It Is Gone
In the end, my take on Kellogg’s strategy is that it is a great idea for this moment in marketing, authentic to the brands, and offers a great creative canvas, but Kellogg’s should start planning what’s next because these strategies have a shorter shelf life than the products they are helping sell. -
Five Keys to Successfully Selling a Founder-Led Saas Business
The founders I’ve seen complete a sale process successfully are well prepared from the outset. -
Retail Media’s Next Growth Phase Won’t Come From More Ad Slots
Durable media businesses own the customer relationship, shape the advertiser relationship, and maintain control over the environments where monetization happens. -
The Future of the Paid Search Marketer
Search marketers must also become experts in the evolving effect of AI on search.
