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AI Is Rewriting the Rules of Omnichannel Advertising
The future of omnichannel advertising isn’t simply about automation. It’s about connected intelligence. -
Meet the New Consumer: Calculated, Skeptical, and Resilient
To survive 2026 and beyond, the smart move is to pick a side of the spectrum and own it: brands must either be undeniably the best on price, or make their premium worth it through either performance or experience. -
Identity’s Next Challenge: Why Accuracy Matters More Than Ever
The past several years have produced a wave of innovation focused on preserving addressability as signals became more fragmented and difficult to access. But preserving addressability was only the first challenge. -
If Your Brand Isn’t Showing up in YouTube Search, It’s Already Falling Behind
By Jackie Swansburg Paulino, CPO, Pixability The Race to Win AI Search Begins on YouTube For years, brands have thought about YouTube primarily as a video platform- a place to […] -
Outcomes Are Not a Buzzword. But We’re Treating Them Like One.
By Ryan Schaumburg, PadSquad Every few years, advertising finds a new word to rally around. For a while, in the early days, it was reach. Then it was attention. Now […] -
Marketing Is Learning Before the Market
Learning velocity – the ability to explore more strategic paths, understand consequences faster, and commit with greater confidence – becomes the competitive advantage. -
The Rise of the Accountability Partner: Why Agencies Are Evolving Beyond the Media Buy
The accountability partner does more than place the buy and report on it. It cuts through fragmented, often conflicting data and hands the brand a clear, defensible read on what worked, an answer the client can carry to its own board. -
Measuring AI Visibility in the Age of Generative Search
By Becky Johnson, Advertising Week Writer & Podcast Host For years, marketers have relied on familiar signals to understand whether their brands were being discovered online. Rankings, clicks, impressions, and […] -
Retail Media Has Been Measuring the Wrong Things. Hear From Inmar Intelligence’s Leah Logan
In this episode of Retail Media Unboxed, Leah Logan, VP of Retail Media Transformation at Inmar Intelligence, explains why traditional attribution models fail to capture much of today’s consumer journey, particularly as creators become a larger influence on discovery and purchase decisions. -
What AI Visibility Really Looks Like with Caroline Giegerich, VP of AI at IAB
AI is changing quickly, but as Caroline points out, marketers don’t have to navigate it alone. By bringing together expertise from across the advertising industry, the IAB is helping turn emerging questions around AI visibility, disclosure, and measurement into practical frameworks marketers can use today. -
The Playbook for Building an AI-Ready Decision Layer
Preparing for agentic AI doesn’t require replacing the entire martech stack. It starts with improving the quality, accessibility, and consistency of consumer intelligence within existing systems. -
Shopping for Good Impressions Requires More Than SPO
SPO is an important step in creating a smart media strategy. But, just like there are ways to maximize your choices once you get in the grocery store, there are a lot of ways to get the right impressions beyond SPO.
LATEST POSTS
-
AI Is Rewriting the Rules of Omnichannel Advertising
-
Meet the New Consumer: Calculated, Skeptical, and Resilient
-
Identity’s Next Challenge: Why Accuracy Matters More Than Ever
-
If Your Brand Isn’t Showing up in YouTube Search, It’s Already Falling Behind
-
Outcomes Are Not a Buzzword. But We’re Treating Them Like One.