MODERN MARKETING + MEASUREMENT
Explores the evolving landscape of analytics, attribution, and marketing performance with expert insights, industry trends, and actionable strategies. Stay ahead with in-depth analysis on emerging technologies, privacy shifts, and the future of measurement.
FINDINGS FROM OUR POPULAR PODCAST SERIES
AI Is Amazing. Your Ads About It Still Have to Be True.
In recent decisions involving companies in different industries, NAD has sketched out a practical roadmap for how advertisers should (and shouldn’t) talk about AI. Here are four lessons from those cases.
What the Trust Recession Means for Advertisers
Consumers already have more information than they know what to do with, so adding another marketing message rarely solves the problem.
Making Room to Think
AI as a tool versus agentic AI, looking at it like a Pixar movie, and embracing the culture shift that comes with it all.
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AWEurope 2026 – Perspectives from Industry Leaders
Industry leaders share their takeaways from this year’s Advertising Week Europe. -
Real-Time Data Enrichment Is The Missing Layer In Agentic Programmatic
Without modernizing the enrichment layer, agentic programmatic risks becoming a faster orchestration engine optimizing on yesterday’s data. -
If Consumers Lie, So Does Your Data. To Find the Truth, You Need a Portfolio of Insights
veryone has tools and scale, today’s advantage comes from combining multiple validated data sources, understanding where that data originates, and using it to tell a more authentic story to your audience than your competitors can. -
The Measurement Gap Is Becoming a Budget Problem
In an era where every dollar is scrutinized, confidence in measurement may be one of the most valuable signals of all. -
Fern Potter, SVP, Chief Strategy & Revenue Officer, Multilocal Media
Join Katie for an insightful conversation with Fern Potter, SVP, Chief Strategy & Revenue Officer, Multilocal Media. -
The Best Client Experience Is Rooted in Showing You Care
Creating a world-class client experience isn’t a methodology or a set of processes. It’s about showing a genuine interest in your clients every step of the way. -
How Apple Made Simplicity the Standard in OOH
Apple didn’t succeed in OOH despite constraints. It succeeded because it embraced them. -
Pulitzer Center CEO Lisa Gibbs On How Media Can Better Serve the Public
Lisa Gibbs, CEO of the Pulitzer Center, joins Justin Blake, Executive Director of the Edelman Trust Institute, to discuss how journalism can earn back trust in a fractured information environment. -
Colonel Sanders is a “Finger Lickin’ Machine” in KFC’s Mid First Single
Colonel Sanders pitches the KFC Box Feast meals to a group of shareholders. They’re outraged about being encouraged to sell value meals to consumers and demand to know who the Colonel thinks he is. -
Events Are Your Most Underrated Content Engine with Jennyfer Goune, Amazon
Amazon’s Jennyfer Goune shares how events power today’s most effective content strategies, acting as the launchpad for storytelling that carries forward well beyond the live experience. -
How Performance Pressure Is Quietly Rewriting Brand Strategy
Attention is now giving way to transaction-level signals. Each step has brought marketers closer to the bottom line, and each step has also narrowed the definition of success. -
AI Isn’t Replacing Marketers. It’s Reshaping How Authority Is Earned
The brands that adapt will invest in credible partnerships, understand how AI systems surface information, and design strategies that connect influence to outcomes – not just impressions.
