90s Nostalgia, Eight Flavors and a Timeloop: The Making of Groundhog Lay’s
While brands often tap into the holiday spirit for creative campaigns, Groundhog Day is often overlooked. . . until now.
Weaving tongue-in-cheek brand storytelling into a 1993 cult classic, Lay’s®, Disney Advertising, Maximum Effort and KIMMELOT Labs launched a Groundhog Lay’s campaign featuring multiple custom ads, a questionable time loop, a daylong ad takeover, an iconic character and eight flavors of Frito-Lay chips.
Recognized by Ad Age and Marketing Dive as one of the best ad campaigns of 2024, join the creatives and executives behind the magic from Lay’s, Disney Advertising, Maximum Effort and Kimmelot Labs as they share how a campaign 30 years in the making came together in less than two weeks. . .and continues to to top best-of lists.
You May Also Like
AI Is Rewriting the Rules of Omnichannel Advertising
The future of omnichannel advertising isn’t simply about automation. It’s about connected intelligence.
Meet the New Consumer: Calculated, Skeptical, and Resilient
To survive 2026 and beyond, the smart move is to pick a side of the spectrum and own it: brands must either be undeniably the best on price, or make their premium worth it through either performance or experience.
Identity’s Next Challenge: Why Accuracy Matters More Than Ever
The past several years have produced a wave of innovation focused on preserving addressability as signals became more fragmented and difficult to access. But preserving addressability was only the first challenge.
