Audio Marketing Learning Path

This learning path is designed to help you learn directly from the people currently working in the audio industry. As you go through the learning path, you’ll watch different experts talking about elements of audio marketing that will help you understand the current trends, challenges and opportunities of this industry.

Our next video includes data from Edison Research, including findings from a new Spoken Word Audio Study conducted with NPR, Tom Webster explains how – and where – consumers are engaging with audio, and what factors are driving growth.

From new formats like short-form podcasts, to intelligence that determines how ads work best for the format, brands’ opportunities to get podcasting right are only growing.

Discover where things are headed in this next video featuring executives from Axios, Megaphone, Veritonic and more.

In this next video, Matt Dickson, National Head of Creativity – The Studio at SCA, will cover audio’s unique relationship with the brain, as well as audio logo creation and best practice – based on learnings gathered through partnerships with global audio benchmarking business Veritonic and implicit response experts Cloud Army.

In our next video, Pandora will take you through its view of the next generation of audio and how to earn engagement with consumers.

Our next video sees Axios looking at what might lie ahead for the industry so you can understand the money and the trends involved. Watch and reflect on how the industry may change and adapt over time. What are the opportunities and gaps in the market that you could exploit?