Join Katie as she talks with Bethany Eppner, VP of Global Business Marketing, Fandom on her incredible career journey, why you should never say no to a meeting, being a strong voice in the LGBTQ community, mentorship, networking and making an impact.
The future of omnichannel advertising isn’t simply about automation. It’s about connected intelligence.
To survive 2026 and beyond, the smart move is to pick a side of the spectrum and own it: brands must either be undeniably the best on price, or make their premium worth it through either performance or experience.
The past several years have produced a wave of innovation focused on preserving addressability as signals became more fragmented and difficult to access. But preserving addressability was only the first challenge.