Building World-Class Brand Experiences
Adam Charles has spent 30 years bringing some of the world’s most ambitious events to life — from fashion shows and live broadcasts to global sporting ceremonies and brand experiences for top companies. Now, as Sparks’ first Chief Growth Officer, he’s focused on expanding the agency’s events and exhibits business worldwide. In this interview, Adam shares what he’s learned from three decades in the industry and where he sees the future of live experiences heading.
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