In this episode of Modern Marketing and Measurement, Becky talks with Alexia Nakad, VP of Brand and Commerce Media at LiveRamp, about how data collaboration and clean room technology are transforming marketing measurement. From retail media to cross-platform standardization, Alexia shares how brands like Tesco and L’Oréal are closing the loop between media spend and real business outcomes—and what it takes to build trusted data partnerships that deliver results.
The past several years have produced a wave of innovation focused on preserving addressability as signals became more fragmented and difficult to access. But preserving addressability was only the first challenge.
By Jackie Swansburg Paulino, CPO, Pixability The Race to Win AI Search Begins on YouTube For years, brands have thought about YouTube primarily as a video platform- a place to […]
By Ryan Schaumburg, PadSquad Every few years, advertising finds a new word to rally around. For a while, in the early days, it was reach. Then it was attention. Now […]