Cookie Deprecation to Curation 2.0: How to Survive in Programmatic in 2024
1% of Chrome cookies have been deprecated, with the rest slated to be removed by the end of 2025. Google’s Privacy Sandbox has emerged as an opportunity and challenge for brands, agencies, data companies, publishers, and ecosystem partners. Regulations are evolving. Curation continues to be one of the leading trends in programmatic.
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