Creators In Conversation: How Can Brands Create an Inclusive Experience?
No two communities are the same on Twitch. However, what unifies them is a love of live, interactive, shared entertainment. Hear from those who bring these communities together and create these never-to-be-repeated experiences in conversation with Adam Harris, Global Head of the Twitch Brand Partnership Studio, as they provide tips for brands on how to facilitate a more diverse and inclusive experience for the gaming and livestreaming community.
Chapters:
- 00:00 – 02:29 – Creating an inclusive experience on Twitch
- 02:32 – 06:44 – Twitch community growth during COVID
- 06:45 – 13:29 – How to find your community
- 13:30 – 16:45 – Ebonix on her time on Twitch
- 17:34 – 24:42 – Diversity and inclusivity in the gaming industry
- 24:43 – 29:25 – Best practice tips for brands working with creators
Recorded content structured by Snackable.AI
You May Also Like
Identity’s Next Challenge: Why Accuracy Matters More Than Ever
The past several years have produced a wave of innovation focused on preserving addressability as signals became more fragmented and difficult to access. But preserving addressability was only the first challenge.
If Your Brand Isn’t Showing up in YouTube Search, It’s Already Falling Behind
By Jackie Swansburg Paulino, CPO, Pixability The Race to Win AI Search Begins on YouTube For years, brands have thought about YouTube primarily as a video platform- a place to […]
Outcomes Are Not a Buzzword. But We’re Treating Them Like One.
By Ryan Schaumburg, PadSquad Every few years, advertising finds a new word to rally around. For a while, in the early days, it was reach. Then it was attention. Now […]