Dark Marketing 101: What You Need to Know
By Noam Harel, CMO, BrandTotal
Dark marketing is a common practice used by everyone from Apple to Nike. But what is it?
To put it simply, dark marketing is the practice of publishing sponsored advertisements that only a certain group of people can see. They’re private and hyper-targeted to the niche audiences they were intended for, and nobody else can see them. It has become extremely common in recent years, and
You May Also Like
AI Is Rewriting the Rules of Omnichannel Advertising
The future of omnichannel advertising isn’t simply about automation. It’s about connected intelligence.
Meet the New Consumer: Calculated, Skeptical, and Resilient
To survive 2026 and beyond, the smart move is to pick a side of the spectrum and own it: brands must either be undeniably the best on price, or make their premium worth it through either performance or experience.
Identity’s Next Challenge: Why Accuracy Matters More Than Ever
The past several years have produced a wave of innovation focused on preserving addressability as signals became more fragmented and difficult to access. But preserving addressability was only the first challenge.
