Doja Cat: The Business Behind The Brand

Today, the world’s bigger stars are no longer just entertainers, but multimillion or even billion dollar brands themselves, as meticulously managed as the media conglomerates that power them. With hit albums, sold-out tours, numerous commercial partnerships, and a deeply committed fanbase, Doja Cat is a prime example of how celebrities can become massive, bona fide brands. Gordan Dillard and Josh Kaplan, the powerhouse manager duo behind Doja Cat and founders of Good Day Management, have leveraged their vast industry experience build Doja Cat into a multi-faceted global superstar. Join Josh and Gordan as they discuss how to build the brand of a superstar, what makes a artist successful not just as an entertainer but as a holistic brand, and how consumer brands can partner with the world’s biggest names to integrate into their commercial ventures in an authentic way.