Since COVID, the automotive industry has completely transformed. Trends that were once emerging, like buying cars online or choosing to purchase an electric vehicle, are now becoming mainstream. In this session, Miran Maric, U.S. Chief Marketing Officer of Asbury Automotive Group will share his perspective on the five key trends transforming the industry.
Identity’s Next Challenge: Why Accuracy Matters More Than Ever
The past several years have produced a wave of innovation focused on preserving addressability as signals became more fragmented and difficult to access. But preserving addressability was only the first challenge.