As B2B buying evolves to become more digitally-driven and more decision-making becomes more democratized across organizations, B2B marketers must rethink their approach to engaging and influencing their customers. In this session, Saber Sherrard, Partner at Bain & Company, will share his perspective on key trends transforming the B2B space.
Identity’s Next Challenge: Why Accuracy Matters More Than Ever
The past several years have produced a wave of innovation focused on preserving addressability as signals became more fragmented and difficult to access. But preserving addressability was only the first challenge.
