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Advertising Week
  • AW Events
    • AWEUROPE 2026
    • AWNEWYORK 2026
    • AWLATAM 2026
    • AWASIA 2025
    • VIEW ALL EVENTS
  • AW360
    • Content Hubs
      • AWNewYork Content Hub
      • AWEurope Content Hub
      • The Social Element Hub
      • Amazon Ads Small Business Playbook
      • Commerce Media Insights Presented by Kinective Media
      • AI-Powered Marketing Insights from Google & YouTube
    • Madison Avenue Walk of Fame
    • AI
    • Brands + Marketers
    • Culture
    • Gaming + Esports
    • Modern Marketing + Measurement
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Focusing on Customer-Centricity: A Discussion with Walmart
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Focusing on Customer-Centricity: A Discussion with Walmart

Hear from William White, SVP and CMO of Walmart U.S., about how the world’s leading retailer made business-critical pivots through a test and learn culture, built brand superfans through new programs like Walmart+, and how they’re thinking about what’s next for retail.

Tags: Google

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