From D*** Pics to Face Pics – The Art of Evolving a Brand Narrative
Manscaped first built its name below the belt, but our next act required looking up. So how do you shift a brand best known for grooming your privates to one that’s the best for your ‘publics’ too? With science (yes, an actual study on unsolicited pics), cheeky content, and the guts to poke culture with purpose. Join us for the inside story on how a risky idea became a brand reset.
You May Also Like
Identity’s Next Challenge: Why Accuracy Matters More Than Ever
The past several years have produced a wave of innovation focused on preserving addressability as signals became more fragmented and difficult to access. But preserving addressability was only the first challenge.
If Your Brand Isn’t Showing up in YouTube Search, It’s Already Falling Behind
By Jackie Swansburg Paulino, CPO, Pixability The Race to Win AI Search Begins on YouTube For years, brands have thought about YouTube primarily as a video platform- a place to […]
Outcomes Are Not a Buzzword. But We’re Treating Them Like One.
By Ryan Schaumburg, PadSquad Every few years, advertising finds a new word to rally around. For a while, in the early days, it was reach. Then it was attention. Now […]
