The way people discover and buy is shifting quickly, and AI is right at the center of it. Jamie Domenici, CMO of Klaviyo, breaks down Klaviyo’s new “vibe marketing” approach, what it means to move from building campaigns to prompting them, and why first-party data is quickly becoming the foundation for what comes next.
The most successful campaigns will consider how fans move through their day, where they gather, what information they’re looking for, and how brands can contribute to those experiences in ways that feel authentic rather than intrusive.
Ultimately, immersive design is a way of respecting fans’ time. When marketers invite them into the story, whether that’s a league narrative, a franchise universe, or a streaming world, marketers are signaling that they’re not just an audience, but a crucial part of the show.
The future of omnichannel advertising isn’t simply about automation. It’s about connected intelligence.