In this episode of Modern Marketing and Measurement, Magnite’s VP of Strategic Partnerships International, David Snocken, joins us to explore how CTV and premium video are evolving from brand channels to measurable performance engines. We discuss the shift from brand uplift to real business results, why privacy-centric supply-side data is becoming essential, and how AI and automation are opening the door to real-time optimization. David also explains why measurement and activation are no longer separate workflows—but two sides of the same coin. It’s a candid, practical look at the path to consistent, transparent results across every screen.
