On this episode of Future is Female, MB Gambke, SVP of Partnerships and Marketing at Barstool Sports, shares her unconventional path from engineering student to one of the architects behind Barstool’s explosive brand partnerships. From turning fan behavior into real-world products like Pink Whitney to building a marketing function from scratch, MB breaks down what it takes to create authentic, culture-driven partnerships at scale. She also opens up about mentorship, imposter syndrome, and why “always show up” might be the most important career advice of all.
Sports Marketing Has Outgrown the Broadcast
The most successful campaigns will consider how fans move through their day, where they gather, what information they’re looking for, and how brands can contribute to those experiences in ways that feel authentic rather than intrusive.


