On this episode of Modern Marketing and Measurement, I’m joined by Tim Sovay from CreatorIQ. We dig into how brands are moving beyond likes and followers to measure what actually matters in creator marketing — from brand suitability and safety to full-funnel performance, commerce, and long-term ROI.
The past several years have produced a wave of innovation focused on preserving addressability as signals became more fragmented and difficult to access. But preserving addressability was only the first challenge.
By Jackie Swansburg Paulino, CPO, Pixability The Race to Win AI Search Begins on YouTube For years, brands have thought about YouTube primarily as a video platform- a place to […]
By Ryan Schaumburg, PadSquad Every few years, advertising finds a new word to rally around. For a while, in the early days, it was reach. Then it was attention. Now […]