Advertising Week
  • Follow us on Facebook
  • Follow us on Twitter
  • Follow us on LinkedIn
  • Follow us on Instagram
  • Follow us on YouTube
  • AW Events
    • AWEUROPE 2026
    • AWNEWYORK 2026
    • AWLATAM 2026
    • AWASIA 2025
    • VIEW ALL EVENTS
  • AW360
    • Content Hubs
      • AWNewYork Content Hub
      • AWEurope Content Hub
      • The Social Element Hub
      • Amazon Ads Small Business Playbook
      • Commerce Media Insights Presented by Kinective Media
      • AI-Powered Marketing Insights from Google & YouTube
    • Madison Avenue Walk of Fame
    • AI
    • Brands + Marketers
    • Culture
    • Gaming + Esports
    • Modern Marketing + Measurement
    • Retail + Commerce
    • SIGHTLINE
    • SMB
    • Sports + Entertainment
    • Storytelling + Media
    • Tech
    • Travel
    • TV + Streaming
    • PopIcon
    • Produ
  • Podcasts
  • Resources
Advertising Week
  • AW Events
    • AWEUROPE 2026
    • AWNEWYORK 2026
    • AWLATAM 2026
    • AWASIA 2025
    • VIEW ALL EVENTS
  • AW360
    • Content Hubs
      • AWNewYork Content Hub
      • AWEurope Content Hub
      • The Social Element Hub
      • Amazon Ads Small Business Playbook
      • Commerce Media Insights Presented by Kinective Media
      • AI-Powered Marketing Insights from Google & YouTube
    • Madison Avenue Walk of Fame
    • AI
    • Brands + Marketers
    • Culture
    • Gaming + Esports
    • Modern Marketing + Measurement
    • Retail + Commerce
    • SIGHTLINE
    • SMB
    • Sports + Entertainment
    • Storytelling + Media
    • Tech
    • Travel
    • TV + Streaming
    • PopIcon
    • Produ
  • Podcasts
  • Resources
Fuse, Vodafone, PepsiCo and British Gas: A Summer of Sport and Entertainment
  • AI
  • Brands
  • Culture
  • Data
  • Gaming
  • Retail
  • Sightline
  • SMB
  • Sports
  • Storytelling
  • Tech
  • Travel
  • TV
  • Popicon
  • Produ

Fuse, Vodafone, PepsiCo and British Gas: A Summer of Sport and Entertainment

As we enter another incredible summer of sports and entertainment, advertisers are placing significant emphasis on sponsorship. We’ll talk to some big hitters about the importance these events have on their wider media and marketing plans and discuss the impact on their brand and bottom line.

The Penn District

Tags: AWEurope 2024 Sessions, Sports + Entertainment

You May Also Like

AI Is Rewriting the Rules of Omnichannel Advertising

The future of omnichannel advertising isn’t simply about automation. It’s about connected intelligence.

Meet the New Consumer: Calculated, Skeptical, and Resilient

To survive 2026 and beyond, the smart move is to pick a side of the spectrum and own it: brands must either be undeniably the best on price, or make their premium worth it through either performance or experience.

Identity’s Next Challenge: Why Accuracy Matters More Than Ever

The past several years have produced a wave of innovation focused on preserving addressability as signals became more fragmented and difficult to access. But preserving addressability was only the first challenge.

Search

The Penn District

LATEST POSTS

  • AI Is Rewriting the Rules of Omnichannel Advertising

  • Meet the New Consumer: Calculated, Skeptical, and Resilient

  • Identity’s Next Challenge: Why Accuracy Matters More Than Ever

  • If Your Brand Isn’t Showing up in YouTube Search, It’s Already Falling Behind

  • Outcomes Are Not a Buzzword. But We’re Treating Them Like One.

LATEST PODCASTS

  • Retail Media Has Been Measuring the Wrong Things. Hear From Inmar Intelligence’s Leah Logan

  • What AI Visibility Really Looks Like with Caroline Giegerich, VP of AI at IAB

  • Brittni Hutchins, President of Venables Bell + Partners

SUBSCRIBE FOR UPDATES

global_logo1024

100 Broadway, FL 14
New York, NY 10005
Contact

aw-logo-white@2x
  • social-icon-facebook facebook
  • social-icon-twitter twitter
  • social-icon-linkedin linkedin
  • social-icon-instagram instagram
  • social-icon-youtube youtube
Emerald Logo
© 2026 Emerald X, LLC. All Rights Reserved
ABOUTCAREERSAUTHORIZED SERVICE PROVIDERSEVENT STANDARDS OF CONDUCTYour Privacy ChoicesTERMS OF USEPRIVACY POLICY