How e.l.f. and Adobe Create Fandom by Tapping into Sports, Music and Culture
e.l.f. is rewriting the beauty marketing playbook—showing up in the WNBA, Super Bowl, Indy 500, and even grassroots sports. By tapping into culture, e.l.f. is proving that sports marketing isn’t just about sponsorships—it’s about building community, creating access, and driving brand love. And Adobe is reaching consumers, creators, and business professionals by building marketing around their core passion points—music, film, fashion, and culture—tapping into the communities where they live and create.
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