How Jeep & Highdive Pushed Creative Boundaries Using Stock Footage and Captions
Go on an adventure through the animal kingdom with Highdive and Jeep, from the wild pitch to the out-of-this-world campaign, packed with lessons on harnessing the power of stock footage and unlocking the creativity within captions.
Meet the Makers by Think with Google explores some of the most relevant, talked about, and iconic YouTube campaigns around the world, by picking the unique brains of the teams who brought each idea to life.
At Think with Google, our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. Here, you can find the latest consumer data and insights from our global research team, marketing tutorials, and perspectives from leaders across the ad industry. Subscribe and follow along.
This video first appeared on the Think with Google YouTube channel
You May Also Like
Identity’s Next Challenge: Why Accuracy Matters More Than Ever
The past several years have produced a wave of innovation focused on preserving addressability as signals became more fragmented and difficult to access. But preserving addressability was only the first challenge.
If Your Brand Isn’t Showing up in YouTube Search, It’s Already Falling Behind
By Jackie Swansburg Paulino, CPO, Pixability The Race to Win AI Search Begins on YouTube For years, brands have thought about YouTube primarily as a video platform- a place to […]
Outcomes Are Not a Buzzword. But We’re Treating Them Like One.
By Ryan Schaumburg, PadSquad Every few years, advertising finds a new word to rally around. For a while, in the early days, it was reach. Then it was attention. Now […]