On this episode of Modern Marketing and Measurement, I’m joined by Misha Williams, COO of GWI. We explore how marketers are using real, human-sourced data to power smarter decisions, from audience discovery to activation. Misha shares how GWI is helping teams move faster with AI—without losing trust, transparency, or the human truth behind the data.
To survive 2026 and beyond, the smart move is to pick a side of the spectrum and own it: brands must either be undeniably the best on price, or make their premium worth it through either performance or experience.
The past several years have produced a wave of innovation focused on preserving addressability as signals became more fragmented and difficult to access. But preserving addressability was only the first challenge.
By Jackie Swansburg Paulino, CPO, Pixability The Race to Win AI Search Begins on YouTube For years, brands have thought about YouTube primarily as a video platform- a place to […]