Immersive Storytelling & Transmedia Strategies: Lessons from the Gaming Industry
Join us for an insightful fireside chat focusing on the ways in which the gaming industry has mastered immersive storytelling across multiple media touchpoints. We’ll delve into successful collaborations between game franchises and other industries, influencer partnerships, leveraging game IPs, experiential events and how non-gaming brands can leverage these learnings to deliver captivating cross platform campaigns that engage consumers on a deeper level.
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