In this episode of Modern Marketing and Measurement, Snowflake’s Global Head of Media, Entertainment, and Adtech, Dennis Buchheim, breaks down how a unified data foundation, composable technology, and emerging AI capabilities are reshaping the way brands plan, activate, and measure media. From the shift away from monolithic marketing stacks to the rise of conversational data access and agent-driven workflows, Dennis shares a clear-eyed view of where the industry is heading—and what true data ownership, privacy, and agility look like in a world moving faster than ever. David makes it easy to have a practical, forward-looking conversation designed to help marketers navigate complexity and turn data into real business momentum.
