Is Quality in the Eye of the Beholder? MFA and What it Means for Your Business
What do we consider quality content today and, more importantly, how do we create advertising strategies to support and benefit a cleaner ecosystem in the future?
In this session, Index Exchange CEO Andrew Casale will share his raw and unvarnished take on MFA, explaining why efficiency, sustainability and transparency should be core values of every media platform.
You May Also Like
Identity’s Next Challenge: Why Accuracy Matters More Than Ever
The past several years have produced a wave of innovation focused on preserving addressability as signals became more fragmented and difficult to access. But preserving addressability was only the first challenge.
If Your Brand Isn’t Showing up in YouTube Search, It’s Already Falling Behind
By Jackie Swansburg Paulino, CPO, Pixability The Race to Win AI Search Begins on YouTube For years, brands have thought about YouTube primarily as a video platform- a place to […]
Outcomes Are Not a Buzzword. But We’re Treating Them Like One.
By Ryan Schaumburg, PadSquad Every few years, advertising finds a new word to rally around. For a while, in the early days, it was reach. Then it was attention. Now […]