Katie Marston, CMO, Once Upon a Farm
20+ years of experience in the brand overhaul and digital build space, with the last decade spent as a change agent in founder-led, purpose-driven organizations. Results-driven executive, with an extensive branding and marketing background enhanced through years of brand development, e-commerce, digital marketing, brand strategy, product marketing, and leadership management. Excels at brand development and digital solutions on an individual and corporate level employing both traditional, and unconventional problem-solving tactics. Proven at increasing the bottom line while maintaining excellence in execution within all areas of business. Demonstrated success of acquisition and integration. Global and local business expertise.
+Brand builder and perception changer for evolving and globally established brands, as well as individuals.
+Proven demonstration of scaling a marketing organization during high growth while maintaining brand foundation.
+Digital strategist exhibiting creative integration of Paid, Earned, and Owned media for customer engagement expansion, acquisition, and increased conversion.
+Assesses the need for process setting, outsourcing and creative collaboration to maintain consistent revenue generation and cost reduction.
+Drives brand elevation and increased revenue through brand foundation development, innovative creative story-telling, customer-centric content, personalized experiences, and localized grassroots efforts.
+Expands global and national consumer reach through customer segmentation targeting and key market focus.
+Demonstrated ability to mentor and to develop leaders within the organization.
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