Kimberle Lau didn’t set out to become a food founder, but a health crisis changed everything. From beauty executive to CEO of Bake Me Healthy, she built a women- and Asian-owned brand from the ground up while raising a family and navigating the unique hurdles that come with it. In this episode of Great Minds: People & Culture, she sits down with Ren Akinci to talk business, identity, and the lessons she’s passing on to her kids.
Identity’s Next Challenge: Why Accuracy Matters More Than Ever
The past several years have produced a wave of innovation focused on preserving addressability as signals became more fragmented and difficult to access. But preserving addressability was only the first challenge.



