Making Women’s Sports Easier to Buy
The growth of women’s sports have been impeded by two things: they’re hard to find and hard to buy. In this session, Deep Blue Sports + Entertainment will unveil their newest solution to alleviate women’s sports growth challenges: a business intelligence tool powered by Precise and Mondo Metrics to support brands and buyers in making informed investment decisions in the category. The platform leverages real-time signals inclusive of trending content themes, top social accounts, ratings and more to make the business case to buy women’s sports media and sponsorships. We’ll hear from the platform’s architects as well as special guest, 2x World Cup Champion Ashlyn Harris, on the importance and implications of having access to this data.
You May Also Like
Identity’s Next Challenge: Why Accuracy Matters More Than Ever
The past several years have produced a wave of innovation focused on preserving addressability as signals became more fragmented and difficult to access. But preserving addressability was only the first challenge.
If Your Brand Isn’t Showing up in YouTube Search, It’s Already Falling Behind
By Jackie Swansburg Paulino, CPO, Pixability The Race to Win AI Search Begins on YouTube For years, brands have thought about YouTube primarily as a video platform- a place to […]
Outcomes Are Not a Buzzword. But We’re Treating Them Like One.
By Ryan Schaumburg, PadSquad Every few years, advertising finds a new word to rally around. For a while, in the early days, it was reach. Then it was attention. Now […]
