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Meeting at the Middle Between AI and Creativity
A creative losing their job to an AI may be easy to envision and worry about, it’s not the likely outcome of these tools.
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Don’t Just Survive, Thrive: Your Agency’s Recession-Proof Playbook
Long term thinking is key for decades to come, when COVID-19, the recession and 2023 are all but distant memories.
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How Advertisers Leverage the Big Game to Connect with Consumers
Brands have shifted toward creating more live experiences around the big game that foster a deeper connection with consumers.
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Carbon Cutdown: How Advertisers can Reduce their Carbon Footprint Now
Transparent measurements are the key to giving brands the ability to dissect the exact carbon impact of their campaigns and partners.
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Generating Emotional Loyalty With Better Data Connectivity and Experience Offerings
It’s essential that the brand voice and guidelines include all stakeholders in the organization who have customer-facing responsibilities.
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Can BMW Successfully Market a SaaS-based Model?
BMW, recently launched a Heated-Seats-as-a-Service subscription – because nothing says tech-savvy like selling anything-as-a-service.
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Sustainability in Content: Ad Tech’s Role in Affecting Change
The next time you think about your bottom line, don’t discount “goodvertising” as a part of the overall marketing plan.
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6 Ways Growth-Minded Brands Can Create Stellar SEO Content in 2023
Here are some best practices for creating high-performing, people-first content that delivers exceptional value to readers
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5 Key Advertising Trends Playing Out On – and Off – the Field Around 2023’s Big Game
Meeting consumers in the moment with personalised advertising will allow brands to take advantage of this big-ticket event and score big.
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The Modern CEO is Fit, Social and Engaging
Accenture proclaims “The Modern CEO is a sustainable CEO.” That is of course true, but I believe it is much more.
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Have the Ingredients of a Successful Super Bowl Spot Changed in 2023?
Super Bowl TV audiences are predicted to once again rise; increasing on last year’s half-decade peak of 112m viewers
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This Year Will Mark the Rise of the Digital Niche Communities for Brands
Decentralized niche communities are all about empowering brand loyalty, which encourages repeat purchases based on positive brand perception.
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I Found Devotion, Purpose and Balance as a C-Suite Leader–Here’s How You Can Too
As a leader of an organization, the journey for balance starts with creating margin and releasing control to grow on an everyday basis.
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Advertising Trends to Watch in 2023
By Stephanie Bunnell (Klimaszewski), SVP of Marketing at Aki Technologies, an Inmar Intelligence Company You couldn’t attend an advertising or technology conference in 2022 without sensing the growing buzz around topics including the metaverse, Gen Z and NFTs. Focusing on the role these topics will play in the year ahead, here’s where marketing leaders should pay close attention. Next-Gen Loyalty…
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What Is Social Out of Home?
Is your brand getting all it can out of its campaigns? How about maximizing real-world campaigns with online buzz.
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The Advertising Industry Will Soon Find Itself Back at Where It Started
As our industry fights through to the other side of the cookie era, one thing is clear: Replacing the cookie will not be easy.
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The One Area Where Brands Can’t Afford to Cut Costs
Brands from virtually every segment have been hard hit by the economic downturn, which has led to layoffs, hiring freezes and budget cuts.
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Machine Marketing: How AI Will Shape the Future of Creativity
A Conversation with Michael Rivera, Executive Creative Director at Upshot Agency
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The Golden Rule of Marketing in Gaming: Listen to the Fans
For many, the idea of people watching others play games or an ‘Influencer’ being someone who spent all day inside playing games and talking into a microphone was alien. To shift advertising dollars or investment capital into this space was seen as a foreign and unproven concept.
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Who is the Mint Mobile Fox?
The Mint Mobile team joins PopIcon, and Advertising Week, in answering every question we’ve ever had about the Mint Fox
