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The Good News for Brands: New Study Reveals Inflation Is Not Crushing the Holiday Spirit and Other Consumer Shopping Trends This Season
Unfortunately, 2022 is throwing retailers another curveball. Rising inflation and accompanying monetary policies have ushered in profound economic uncertainty.
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Why a Creative Philosophy Can Drive Your Agency’s Work and Level of Success
If you choose to go through the exercise of forming a creative philosophy, it pays to remember that the principles set must align with the agency itself.
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Who Is Today’s UK Consumer – and Why Should Brands Take Note?
Recent world events have shifted people’s priorities: from where they live to how they work and what they purchase. Here’s what this means for brands.
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Meet Ruby the Roo, Australia’s New Tourism Ambassador!
Tourism Australia has never had an animated ambassador until now. In a new global campaign, Tourism Australia is encouraging travelers to “come and say g’day” and join their unofficial national mascot Ruby the Roo in finding adventure across Australia.
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A Brave New World
So, to be a brave client doesn’t mean you have to be risky or loud as a brand, doing something silly or obtuse.
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What’s Real, What’s Next and What’s the Noise?
Advertising Week 2022 kicked off Monday with gripping insight into the future of digital marketing, hosted by Drew Stein, Founder and CEO of Audigent.
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Restoring Consumer Trust Through Closer Advertiser and Publisher Collaboration
First-party publisher data in marketing campaigns will play a major role in building a more responsible web. So advertisers and publishers must combine forces to restore consumer trust within the digital marketing industry.
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Creepy by Any Other Name Is Still Creepy
Because creepy is still creepy by any other name, the cookie is not coming back. But adtech companies, advertisers, and publishers do not need to cry over spilled milk.
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Rules of Business Change: How to Keep Transformation on Track From the Start
The dedicated, undistracted and undiluted resource provided by an independent business transformation team can fix your problems, regardless of their nature.
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It’s Time to Electrify Auto Marketing
Flying cars may have been a sign of the times on “The Jetsons,” but in real life, electric vehicles (EVs) are ushering us into the future.
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Keys to Accelerating Business Transformation: Chase, Marriott, and Purdue Leaders Explain
Learn how Chase, Marriott, and Purdue University balance driving business outcomes today with building sustainable strategies for tomorrow.
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What Brushing Corn Taught Me About Brand Community
Brand communities are not a means to an end – sure, they are an invaluable asset to a company, but they’re not your superfans
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Recap: Google and YouTube at Advertising Week New York
Highlights of the Google & YouTube presence at Advertising Week New York
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The Future of Privacy — and How You Can Prepare
Here’s how three advertising use cases will be supported by the technology being developed in the Privacy Sandbox.
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The NIL Academy at AWNewYork 2022
Seeing NIL featured with the “NIL Academy” sessions was another important step in the evolution of the NCAA student athletes monetizing themselves.
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Meet The 2022 Madison Avenue Walk of Fame Brand Mascot Winners!
Only two brand mascots, and two slogans, can be inducted into the Walk of Fame. Who won? We can’t wait to share the news with you!
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4 Ways Agencies Need to Pivot for the Future of Personalization
Agencies that pivot accordingly and become trusted partners in these areas will be the ones that lead our industry into the privacy-first future.
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Times Are Tough, Don’t Skimp on Quality – a Q&A with Will Brookes, CEO, Raconteur
Advertising Week caught up with Raconteur CEO Will Brookes to discuss how marketing shifts during recession, what to invest in should a recession happen, and the tone of voice brands should be using when times are tough.
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Google & YouTube Morning Show
Tune in to Advertising Week New York to find out about how Google and YouTube are helping to get your business ready to drive results today and build resilience for tomorrow.
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The Secret Lives of Content Subscribers: What Makes Them Stick
The more products you sell to a home, the more loyal it is and the harder it is for that home to switch—in large part out of habit and convenience.
