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Age: The Missing Part of DEI and The Most Misrepresented Segment of Advertising: 10 Things Marketers Can Do About It
Marketers that connect with this demo with positive, realistic imagery have an opportunity to combat stereotypes – and gain a competitive edge.
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Design Evolution: La Bussi, the Sadabell Transit Brand Mascot
Let’s see how much of La Bussi’s backstory I can uncover in figuring out if La Bussi is an onion, bus map, or meant to be another character, like a clown, entirely.
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Streaming’s Next Frontier: Commerce
What marketers need to know about the future of commerce from Connected TV.
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4 Things Agencies Should Do to Build Successful B2B Audience Strategies
Agencies that take these four actions are well on their way to building winning audiences strategies on behalf of their B2B clients.
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Learn How Carvana, Grainger, and Summersalt Create Unique, Full-Funnel Customer Experiences
Learn how Carvana, Grainger, and Summersalt drive business growth by continuously meeting customers’ needs and delivering relevant experiences.
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They’re ALIVE! McDonald’s Brings Back Its Iconic Halloween Pails
Yes, these legendary pails will be back until October 31, 2022. After this, will the Halloween pails return for 2023? Maybe.
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Growing Up Isn’t Easy, But Often, Brands, Like Teenagers, Find Their Unique Voice
Introducing a brand alongside performance will require a learning curve. We believe you should never see them as competitive disciplines but as complementary strategies.
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All Eyes on Tactics in the Run Up to Qatar 2022
In conclusion, just like the teams competing in Qatar, advertisers need to be on top of all of the tactics available.
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3 Long-Term Marketing Methods You Can Still Explore in 2022 To Generate More Leads
Long-term marketing methods are time consuming. But when done right, they are very effective in driving growth to a business.
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It’s Not Too Early to Get Excited About Web3 and the Metaverse
As we look ahead, it is important that we understand the significance of the shift that is happening and take the opportunity to influence it
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U.S. Small Businesses Nearly Doubled Revenue, Report Being Impacted by Inflationary Pressures
Small businesses are capitalizing on social media advertising as 47% expect it to have the greatest impact on customer acquisition.
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How to Build a Successful Measurement Plan for 2023
Tomorrow’s successful marketers will embrace a successful measurement foundation that’s built on first-party data, underpinned by a strong tagging strategy.
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Hey, America: Get Ready for World Cup Fever Now, Not in 4 Years’ Time
Can you feel the rumblings of excitement? The slow burn of anticipation? That’s the feeling around the world of soccer fans getting ready for the World Cup this November.
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Winning in TV Streaming: Turning Content into Coin
Whatever the future holds for TV streaming, one thing is clear: personalization and accountability is key.
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Programmatic Digital OOH is Boosting Advertising Efficiency, Accessibility & Meeting the Needs of Modern Marketers
Marketers are incorporating DOOH into their omnichannel digital media mix — this means they are leveraging the same audience data, ad buying platforms, and measurement partners that they rely on for their other media channels.
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How Data Can Inform Better Creative
When fighting for attention has become harder than ever, data is our best ally to supercharge creative thinking.
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What to Know About Gen Z Streaming Behaviors
With streaming TV at the heart of their entertainment experience, a robust streaming strategy should underpin any marketing plan that aims to connect with this audience.
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CTV Is Growing up Fast Under the Spotlight of the Global Ad Industry
Now is the time for advertisers and publishers to start figuring out the role of CTV in their plans and work together with trusted ad tech partners to help them ‘test and learn’ their way to success.
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Communicating Sustainability: Reaching Audiences With the Right Message, in the Right Place
While consumers clearly care about sustainability practices by the brands in which they do business, there is a disconnect between brand actions and consumer understanding.
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How to Build a Better Brand — and Why You Want One
Capitalism is going to be with us around for a while, so let’s get better at it.
