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Keys to Unlocking Better Customer Relationships: Connecting in a Privacy-First World
Today there is an increasing dependency on technology partners for you to understand and reach your own customers. Our approach at Microsoft is to give you full control over your data and allow you to leverage that data to best serve your customer’s needs.
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Top Reasons Why You Should Leverage Empathy in Your 2022 Marketing
The good work that brands did in focusing on empathetic, unifying messaging in 2020 and 2021 still has a place in 2022.
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Activate Your Brand Purpose to Inspire Consumer Action
If you want to generate deeper positive consumer sentiment (and committed action) year-round, make a sustained investment to activate your brand strength around shared values with your consumers. You’ll see it delivers meaningful business value, while impacting the lives of your consumers and communities.
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The Hidden Work Behind Great In-Store Tech
In this environment of high expectations, new technology trends are also changing the customer experience in stores. New hybrid sales fulfillment options like buy-online, pick-up-in-store (BOPIS) and curbside pickup are gaining popularity.
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You’re a Marketer, Harry! The Magic of Effective Storytelling in Advertising
Twenty years have passed since Hagrid and Harry began one of cinema’s greatest adventures. The eight movies since have grossed almost $8 billion in box office revenue alone, confirming Harry Potter as one of the most significant – and successful – franchises of our age.
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6 Steps to Content Strategy Success
With a solid content strategy in place, and ongoing optimization, you’ll be able to iterate strategic initiatives throughout the rest of your marketing touchpoints.
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Consumer Behaviors and On-Demand Delivery: Technology in Overdrive
Once companies understand the new rules for digital deliveries, they’ll need to shift into higher gear with the tools and the technologies required to engage with more demanding customers.
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Level Up Your Loyalty: Gamify to Boost Engagement
By Todd Hedberg, The Lacek Group Every parent knows a contest or game can transform many situations by redirecting kids’ unruly energy. Who can sit still the longest? Counting backward from 100. Twenty questions. These are just a few of the go-to, often impromptu, games that can help rein in potential chaos. It’s amazing how often these simple games capture…
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A Conversation with Nestlé on the ROI of Inclusivity
The emergence of Hispanics into the American mainstream is the biggest business growth opportunity of our time, and the effectiveness of engaging this group in-culture and in-language has never been more important.
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Four Ways That Marketers Could Help 50+ Travelers Hit the Road Again – Safely
The 50+ audience is in the best position to travel, and they’re making plans now for some long-awaited “trips of a lifetime” in 2022. Help them safely get back to doing what they love, and you’ll soon be destined for new levels of growth.
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Advertising Week New York 2021 Trend Report
This report brings key trends from AWNewYork to life, examining why they are so important, and discussing the potential impact they will have on our industry, our clients, and our target audiences.
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Data Collaboration is a Competitive Necessity
While some organizations have deep data on their individual customers, few have the breadth to compete effectively without collaboration. Leveraging your best data along with another company’s best data has become a competitive necessity, giving you a breadth and depth of insight you may lack.
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Insights on How Major Retailers Prepared for Black Friday
In the week leading up to Thanksgiving and Black Friday, BrandTotal analyzed paid social media ad campaigns for 28 top retailers, including Walmart, Target, Costco, Macy’s, Best Buy, Home Depot, Nike, Nordstrom, and TJ Maxx — here are the findings.
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Why Marketers Should Adapt Their Advertising Strategies to Align with New Festive Shopping Patterns
This shopping season, marketers face a dynamic economic and social environment. Only by having an advertising strategy that is agile, responsive, and omnichannel can they be confident in their campaigns.
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For Enduring Credibility, Build Your Brand ‘Science-Up’
There is a tangible reason that your product is able to outperform competition or offer customers an advantage. That’s why its essence is quantifiable, and you should ground in that scientific fact.
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How to Adapt your Marketing for Supply Chain Holiday Chaos
The current global supply chain is complicated and only getting messier as the holidays are near. Hopefully, some help will be on the way soon.
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The Challenges Facing Influencer Marketing Regulations
Although regulations for influencer marketing are still being defined, the industry would welcome more robust guidelines and is taking steps toward implementing this for the benefit of brands, audiences, and content creators.
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Stay Calm. There Is A New Path Forward
The anxiety and fear are normal. But through the fog of uncertainty, there are many reasons to maintain calm and stay the course.
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How to Drive Conversions on Content Pages
Getting everything from the information on the page, to the CTA right will ensure the work you do up to the point of decision really does pay off.
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The Art and Science of Driving Growth in the Streaming Wars: Lessons from Croud and BritBox
Data is the most powerful weapon available to brands in the streaming wars. Combining strong measurement with curiosity and creativity will allow these brands to compete in this hyper competitive environment.
