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The Gaming Media Channel Is Not Just Mobile, But Global
As ‘mobile advertising’ and ‘mobile games advertising’ increasingly become a distinction without a difference, it’s clear that this opportunity is comparable to the early days of social media as a media channel.
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Achieving the Unskippable: The New Narrative Style for Digital Ads
Advertising used to follow a predictable, traditional story arc: Lead in, build-up, climax, the big reveal, offer, and branding. This formulaic ad type is past its prime and simply does not perform anymore.
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Attention Marketers: Is your CTV Strategy Privacy-Forward?
While it looks like a goldmine, marketers do not have CTV completely figured out yet. In fact, some CTV marketing practices still resemble those from five years ago.
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Are You Taking a Data-Driven Approach to Affiliate Marketing?
It’s never good to put all your eggs in one basket, and harnessing data is opening up fresh ways for brands to reach new people and drive traffic to their websites.
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Focus Groups Are Dead, Welcome to the Smoke Test Era
Focus Groups have been set on the back burner, most recently due to COVID-19 restrictions and the necessity for fast and precise results as the tech era is on the rise. So, what’s next?
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Ready for the New Normal? 4 Trends That Will Define Customer Loyalty
The global market for Digital Transformation was valued at $589.7M this year, and it is expected to cross the billion-dollar mark by 2025. The pandemic simply sped up an ongoing shift to digital.
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A New Way for Brands to Maximize Their Cause Marketing Impact
While many charities are doing excellent work, one of the persistent obstacles they face is an inability to communicate effectively to the public the scale of the problem and the potential solutions.
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To Successfully Implement a Product- led Strategy, Focus on Creating a Friction-free User Experience
Product-led Growth (PLG) is a relatively new model that has been adopted by many of the most successful tech companies. In a product-led approach, brands want their users to get the core value as soon as possible.
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The Six Best Ways to Connect Brands to Culture
What is the key to increase relevance, driving brand love and, ultimately, revenue? Well, the answer isn’t far off from how one got to be class president or homecoming king/queen in high school.
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Results, resilience, and the Route to Ready for 3 brands
To inspire and help you begin the Route to Ready, here are examples of how three successful brands got started on their own journeys.
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How to Fix Ad Tech’s Lingering Problem
As a proponent of ad tech innovation, it pains me to say this. Our industry is wildly inefficient, not automated, and not transparent. And we’re barely addressing these major faults.
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Customers Are Ready for Voice Experiences. Are Brands?
After years of ads and interfaces that talk at users, the brands that best empower customers and maximize the benefits of interactive voice experiences will be those that learn to listen.
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Painters Wanted
Of the omni-present Covid-recovery “we’re hiring” pleas, perhaps among the most curious comes from a media company in Brooklyn aggressively seeking . . . more sign painters.
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How CPG brands are redefining their approach this holiday season
With people ready to celebrate this holiday season, marketers will need to take just such a data-driven approach to create messaging that resonates and is personally relevant to customers.
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The Evolution of ViacomCBS’ Multicultural Marketing Capabilities
When it comes to marketing across multicultural audiences such as Black, LatinX, and Asian American Pacific Islanders, it’s imperative to target segments authentically, and that’s what is playing out across the industry today.
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Culture of Influence: From Creator to Corporation
With increasing power and cultural cache, today’s biggest influencers are creative powerhouses at the frontlines of a rapidly evolving influence marketing industry.
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Authenticity in Advertising
Ok, so we’re not saving lives, but if I’m selling you a hamburger, you’ll know you’re being sold a hamburger. Terms and Conditions apply.
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Building Brand-Agency Relationships that Move at the Speed of Digital
Amidst an era of incredible change, why has the brand-agency relationship largely stayed the same?
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Five Things All Brands Need to Know about Out of Home Advertising Going into 2022
While consumers are out and about in droves and driving around at, or above, pre-pandemic levels, COVID has permanently shifted consumer behaviors, and thus, brands must shift how they are planning and allocating media.
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Twitter Chat: The Future of Measurement
Our multi-part AWNewYork Twitter Chat series with Nielsen continues with part 3 – The Future of Measurement
