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Leading by Example with Paul Sigaloff, Vice President ANZ INSEA, Verizon Media
In the latest instalment of our series exploring corporate social responsibility, we speak to Paul Sigaloff, who leads Verizon Media’s business in ANZ, India and South East Asia.
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The Creative Lens with Carmela Soares, Creative Strategist at Facebook Creative Shop
Sometimes finding inspiration starts with knowing your audience intimately. Here, Carmela Soares, Creative Strategist at Facebook Creative Shop, outlines the importance of resonating with individuals on an emotional level.
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Catching Some Zs with Iyia Liu
Wooing Generation Z can be a tough sell. Educated, dedicated and increasingly conscious of their consumption habits, they can be a tricky cohort to engage in authentic ways. Unless of course, you’re New Zealander Iyia Liu, a serial entrepreneur who has shown again and again she knows what Gen Z wants.
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The Changing Definition of What It Means to Travel
To many, it feels as though the skies have parted and the world around us is opening up. Our worlds have been ‘unlocked’ and it has us ready for what’s next. In fact, the first place we’ve gone is to our computers…“Get me the heck out of here!”
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Why Contextual is Not the Answer
Everyone is talking about the end of the cookie and what kinds of targeting will survive in the aftermath. Many continually debate that context is or isn’t the answer to this loss of signal.
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Post-Upfronts, Agencies Need to Look Differently at Linear-Streaming Convergence
The Upfronts returned to a virtual format in 2021. But even compared to 2020, we saw some differences this year. First and foremost, streaming is a much bigger part of deals this year than it ever has been in the past.
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Carriers and OEMs: Jump on the Discovery Jet and Be a Leader
Carriers and OEMs have spent decades investing in innovations that delight consumers and enhance the ways we use our phones, discover new things, make decisions and purchases.
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Communication Gaffes Can Derail Sports Careers, So Don’t Wing It
You would never think about doing your job without ensuring you’re fully prepared for what’s in front of you. And yet, time and again, many people continue to wing it when it comes to one of the few areas that can immediately derail projects, reputations, even careers.
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Why Harnessing The Power Of CTV Calls For More Enlightened Targeting
Audiences rediscovered their love for TV in a big way last year, specifically its more flexible digital incarnation. At the pandemic peak, CTV consumption soared by 160% globally and almost half of the consumers admitted to heavier use.
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Corporate Buzzwords? Just Say No!
“Synergy.” “Leverage.” “Paradigm shift.” Why do people talk like this at work? Here are 20 words and phrases to cut from your work vocabulary.
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The Participation Economy
Everything You Need To Know About Customer Engagement in 2021, all in one report. Download The Participation Economy presented by Braze.
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5 UX Best Practices for Online Checkout Design
The checkout flow is easily the most crucial phase of any online business. But, with customer expectations for an easy purchase journey at its peak, the process is not always smooth-sailing.
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How To Build A Data Quality Playbook For 2022 And Beyond
The digital advertising industry is a space of constant evolution. From the emergence of smartphones to the adoption of Connected TV, to the laser-focus on data privacy, ongoing developments continue to transform online advertising.
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How Covid-19 Fast-Tracked Innovation In Contract Compliance Auditing
In the 20 years since FirmDecisions first made media contract compliance auditing an integral part of many leading brands’ system of checks and balances, much has changed in the marketing ecosystem.
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Why Economic Recovery is Making it Harder to Sell Online
During the spring of 2020, when Covid-19 lockdowns spread across the U.S., numerous advertisers on Facebook, Amazon and elsewhere paused their campaigns.
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How Marketers Can Succeed Without Cookies and With Consent
Data technology companies and brands are scrambling to protect income streams and create workarounds for campaign targeting to ensure paid marketing success within the new constraints.
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Getting to Know Your M-IQ: A Look at Brand Behaviors That Drive Connection
Over the last year shopping, consumption, and engagement patterns have drastically changed when it comes to how people interact with brands. But, one thing remains to be constant, participation with people, where they are, is key for brand connection.
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A Year of Lessons: The Future of OOH
The Out of Home industry took some big blows from the pandemic, but it is recovering fast. Along the way, we have learned some interesting things over the last year.
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The 5 Ways Airline CMOs Can Help Their Brands Take Off
Business travel expenses will be scrutinized like never before as companies weigh them against the cost of videoconferencing (which is virtually free). Mainstays like privacy and comfort will remain important, but new values like flexibility have emerged.
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Balancing Image Licensing with a Post-Pandemic Brand Refresh
AW360 sat down with Brad Ralph, Senior Director of Content Development at Getty Images, to talk about his experience as the founder of iStock.com and share some of his hard-earned insights as to how small businesses can keep in step with copyright laws and protect creators’ rights.
