-
Advertisers, Do You Know Where Your Audiences Come From?
The looming end of the third-party cookie has pitched the marketing industry into crisis mode. Advertisers and agencies are well aware that the data they collect and the third-party audiences they rely on will change in the near future.
-
Why Data Maturity Is More Puzzling Than You Think
The pandemic has proved a major catalyst for boosting data capability, but one misconception is still holding back progress: the belief that data maturity follows a linear path.
-
Embracing the Change that a Changed World Demands
Like any other part of the communications landscape, barter agencies have had to adapt tactics and strategies to keep pace with these larger shifts—and some have done better than others.
-
UK Supermarkets Must Stay Agile and Adaptable With Audio Advertising
The supermarket sector has remained front and centre during the pandemic, and 2020 proved to be a critical time for supermarket brands to stay in front of consumers.
-
Why the Nostalgia Social Media Trend Is One to Watch in 2021
During 2020 and 2021, we’ve seen nostalgia everywhere. It makes sense, right? There’s no better time to pine for the past and relive happy memories than when we’re stuck at home during lockdown. Nostalgia has made its way into every walk of life, from our wardrobes to our Instagram feeds.
-
How Chatbots Help Small Business Owners To Increase Conversion Rate
Customers are the lifeblood of every business. That is why it is important to put a modern strategy in place to keep them happy. In this modern-day and age, many businesses consider automating their processes and one of the aspects that they are focusing on is customer communication.
-
Taking The Handbrake Off: Putting Brand At The Core Of Digital
In a digital-first world shouldn’t your digital experience be completely cohesive with your brand? I explored this recently in a webinar called For Tech’s Sake: Where Does Brand Sit In Tech Obsessed Digital Marketing and that led to an interesting conversation with Dom Boyd, MD of Insights and Offer at Kantar UK.
-
What’s After Digital Transformation in Marketing? Scientific Transformation
Whether it’s farmers, stockbrokers, sports team executives, or pilots, people and things perform better when data, algorithms, and science guide them.
-
What Do Consumers Actually Think Of Ads?
To align with new habits under lockdown, budgets have been shifted into more mobile-friendly digital media. Traditional channels have taken a hit. But consumers still value traditional ads, and brands would be unwise to assume they’ve become stale.
-
3 Tips to Get Creative with Ad Measurement
While “data-driven insights” has been a buzz term for years, it received heightened focus in 2020 amidst the pandemic and as companies began to measure customer sentiment more frequently.
-
AWMoms: Autism Awareness Month – On To Plan C
Since my previous story for AWMoms last year, the pandemic brought us to “Plan C”. (Spoiler alert- it hasn’t been horrible.)
-
14 Words To Take Out Of Your VC Pitch Deck
With all the pressure to make an impact quickly, founders spend an incredible amount of time on the design of their slides. Less consideration, however, is usually spent on the words on the slide. That’s a mistake, especially when you only have 170 seconds.
-
How Marketers Can Strategize Around Active vs. Passive Intent Users Post-Cookie
While the pandemic undoubtedly did a great deal of damage, many categories are starting to see an uptick in digital ad spend and user acquisition and cost per click rates are starting to slowly rise again.
-
Authenticity Sells: How to Use It to Drive Conversions
It’s clear that brands need to work on authenticity, but that can be easier said than done when you’re promoting a business on social media. The bar is high, and distrust is the default setting for most media users.
-
Let The Legacy Of International Women’s Day Be Practical Support From Business
With 5.4 million women losing their jobs since the pandemic hit, it’s not good enough to pat women on the back and provide words of encouragement about change and support. Businesses need to provide real opportunities to help women get back on track and progress in their careers.
-
October 2020: Olympic Champions in Conversation
Apolo Ohno, America’s most decorated winter Olympian, chats with world champion Olympic wrestler J’den Cox and 23-time Paralympic medalist swimmer Jessica Long about how mental health and social injustice are paramount to elite athletes.
-
3 Observations on the Billion Dollar Market That’s Hiding in Plain Sight
Necessity may be the mother of all invention, but it’s friction that gives birth to billion-dollar tech markets. The app economy is one of the most innovative markets out there, and yet friction in new app discovery is stymying its growth.
-
Ultimate Guide to a Successful Mobile App Launch
In this guide, we suggest which marketing tools and insights will help to increase downloads, keep your users engaged, and ready your newly successful app for an influx of traffic.
-
Cracking the Code to Amazon: How Brands Can Market Smarter
With many of today’s consumers opting to shop online and Amazon’s vast inventory and quick logistical services, there is a clear appetite for brands to claim a stake and sell. But, what do brands need to know to do this right?
-
The Advertising Industry Has Yet to be Digitally Transformed – Here is What the Future Looks Like
We know that half of the digital ad spend is impacted negatively by fraud. The industry has remained tolerant of fraud, which impacts the smallest to largest media outlets. In fact, Facebook announced that it deleted 4.5 billion fake accounts in the first nine months of 2020 alone.
